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JAN GOODING

LATEST ARTICLES

12 Jul 2021

Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England's footballers

10 Jun 2021

The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.

06 May 2021

The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding

13 Apr 2021

Jan Gooding takes issue with outdated calls to follow populist trends rather than challenge them

16 Mar 2021

Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.

09 Feb 2021

Jan Gooding challenges the veracity of the argument opposing the HFSS ad ban and questions how well it stands up against the science of genetics.

19 Jan 2021

Jan Gooding sets out the thinking behind her resolutions to buy once, buy less and repair more

08 Dec 2020 |

After seeing the UK's supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.

24 Nov 2020 |

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

27 Oct 2020

Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.

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27 Jul 2021