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JUSTIN SAMPSON

LATEST ARTICLES

09 Nov 2020

What does BARB think of ISBA's new cross-media measurement initiative, and how will the audience research body's progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.

04 Apr 2019

The CEO of the TV audience measurement body outlines current challenges and discusses what's in store over the next decade.

25 Jul 2018

Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.

05 Apr 2018

From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB's chief executive, Justin Sampson, explains what the future has in store.

11 Jan 2017

BARB's Justin Sampson explains what the TV audience measurement body is doing - and the problems it faces - tracking viewing across subscription VOD services.

09 Feb 2015

Harnessing the power of panel and device-based data, BARB's Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB's CEO, Justin Sampson, explains what happens next.

23 Sep 2014

How can we develop a real understanding of where tablet devices fit into the media habits of the nation?

15 Jul 2014

Billy Beane's baseball strategy and Suárez's performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.

17 Jun 2013

Ahead of speaking at this week's Connected Consumer conference, BARB's chief executive, Justin Sampson, explains the new 'hybrid future' for the company's crucial measurement.