30 Mar 2021
Advertisers should plan for the next phase of e-commerce: the decentralised approach, says Lawrence Dodds, client director at UM London
17 Nov 2020
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
17 Feb 2020
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
27 Aug 2019
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
Mediatel News bulletinsMore info
Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
- February ABCs: a steadier month
- Five key takeouts from the latest consumer ABCs
- Consumer ABCs: Men's Lifestyle
- Consumer ABCs: Women's Weeklies
- Consumer ABCs: Women's Lifestyle
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- TV market round-up: July 2019
- Rajar Q1 2020: Analysis
- Rajar Q1 2020: Digital
- Rajar Q1 2020: Breakfast markets
- Rajar Q1 2020: National stations and networks
- Rajar Q4 2019: National stations and networks