Mediatel: Mediatel News

MICHAELA JEFFERSON

News Editor

Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Twitter: @mejefferson_

LATEST ARTICLES

22 Jan 2021

Jacob reflects on the progress adland has made in realising the effects it has on culture, what she is most looking forward to in 2021, and her expectations for the future of cinema.

10 Dec 2020

Samsung TV Plus is to become the first third party publisher partner of ITV's Planet V as of early 2021.

10 Dec 2020

Respondents expressed concern that home working will have created "dangerous knowledge gaps" around sexual harassment.

09 Dec 2020

Out-of-home (OOH) agency Kinetic has hired Keith Kaplan as its new global CEO, succeeding Marc-Antoine de Roys, who recently announced his retirement.

09 Dec 2020

Wunderman Thompson has named Amazon, Samsung and Apple the world's most "inspiring" brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.

04 Dec 2020

The CEO of Thinkbox reflects on its biggest success this year and considers how TV's adspend recovery might shape up.

03 Dec 2020

The vice chairman of creative agency VCCP, Julian Douglas, has been nominated as the IPA president-elect to succeed current president Nigel Vaz, global CEO of Publicis Sapient.

27 Nov 2020

Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry's pitch process is still fit for purpose.

23 Nov 2020

Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold

23 Nov 2020

Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.

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