Mediatel: The Media Leader

OMAR OAKES

Omar Oakes is editor of The Media Leader and launched the title’s rebrand from Mediatel News in February. Oakes joined Mediatel Group in May 2021 from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has previously worked at The Telegraph and Newsquest.

LATEST ARTICLES

15 Aug 2022

We need new ideas and approaches when it comes to training, development and wellbeing at work, writes the editor.

12 Aug 2022

Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear's media director speaks to The Media Leader.

11 Aug 2022

Please look out for it on your Thursday newsletter from next week. We've some exciting plans for the Tuesday edition which will be revealed very soon.

08 Aug 2022

Are advertisers realising that agency relationships are more important than they realised, asks the editor.

04 Aug 2022

Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.

02 Aug 2022

Interview: The 'Madison Avenue Manslaughter' author is writing a sequel chronicling one agency's attempt to transform itself.

01 Aug 2022

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

01 Aug 2022

As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.

25 Jul 2022

Advertisers want long-term partnerships and are concerned about the 'missing middle', but are broadcasters strong enough to face down Big Tech, asks the editor.

18 Jul 2022

Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.

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