Mediatel: Mediatel News

PETER HOUSTON

LATEST ARTICLES

30 Apr 2014

The driving force behind this new-fashioned name for an old-fashioned endeavour, however poorly articulated by the tag, could represent a real opportunity for publishers, says Peter Houston, founder of Flipping Pages Media.

20 Mar 2014

The ABC's CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.

19 Feb 2014

The ABC's combining of print and digital figures is progress for the industry, says Peter Houston, founder of Flipping Pages Media. So why is he left hoping for something else, something more?

22 Jan 2014

Digital has moved the publishing goal posts, says Peter Houston - so here are a few eternal truths that magazine publishers need to re-discover about good digital content.

16 Dec 2013

From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 - that we'll all still be talking about in 2014.

20 Nov 2013

If it wants to survive another 100 years, the Professional Publisher's Association has to help the industry solve the nitty-gritty of what magazines should be and do - and what the business models might look like.

16 Oct 2013

Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.

23 Sep 2013

As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don't run crap ads.

14 Aug 2013

The launch of the iPad, and later Apple's Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry - but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.

17 Jul 2013

The move to marketing services has gone so far for some publishers that they’re not even really publishers anymore, says Peter Houston, founder of Flipping Pages Media. There comes a danger of publishers trying to be everything to everyone, and they need to make sure that they add real value and don’t tarnish their magazine’s credibility in the process...

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