PHILIPPE DOMINOIS
LATEST ARTICLES
24 Nov 2021
Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.
27 Oct 2021
After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.
23 Sep 2021
Performance-related pay for media agencies is becoming more popular. But it's not suitable for every advertiser, warns the CEO of Abintus
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