20 May 2022
It's unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands' marketers buy it?
22 Apr 2022
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
24 Mar 2022
It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.
24 Feb 2022
Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.
05 Jan 2022
Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
24 Nov 2021
Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.
27 Oct 2021
After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.
23 Sep 2021
Performance-related pay for media agencies is becoming more popular. But it's not suitable for every advertiser, warns the CEO of Abintus
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