BOB WOOTTON
LATEST ARTICLES
14 Apr 2022
There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.
30 Mar 2022
The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.
24 Feb 2022
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
28 Jan 2022
We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.
15 Dec 2021
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him
Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms
02 Nov 2021
Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.
23 Sep 2021
Bob Wootton explores the Metaverse and questions if advertising's relationship with technology will improve as a result
24 Aug 2021
Bob Wootton looks at the case for attention metrics, payment terms and a return to the office
27 Jul 2021
These may be new-age companies but our industry should remember their corporate approach is old-school
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