ARCHIVE ▸ BOB WOOTTON
Advertisers hold the cards when it comes to reporting success - so how will we know if the great in-housing experiment has worked? Plus: ISBA's Dorchester headache and why Advertising Week Europe mystifies.
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
27 Feb 2019
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.
23 Jan 2019
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an 'old fashioned' media plan - if only to settle an industry-wide argument. Plus: understanding trading disputes.
20 Dec 2018
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
03 Dec 2018
From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
23 Oct 2018
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
19 Sep 2018
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog - and pimped audits and subsequent casualties will endure, writes Bob Wootton.
14 Aug 2018
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland's generational change...
>Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen.
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31 Jan 2020
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