ARCHIVE ▸ BOB WOOTTON
16 Jul 2019
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
12 Jun 2019
Commercial TV's CRR has protected advertisers to the tune of several billion pounds - but the market has changed, and so too must the regulation. By Bob Wootton.
24 May 2019
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
Advertisers hold the cards when it comes to reporting success - so how will we know if the great in-housing experiment has worked? Plus: ISBA's Dorchester headache and why Advertising Week Europe mystifies.
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
27 Feb 2019
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.
23 Jan 2019
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an 'old fashioned' media plan - if only to settle an industry-wide argument. Plus: understanding trading disputes.
20 Dec 2018
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
03 Dec 2018
From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
23 Oct 2018
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
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26 May 2020
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