Mediatel: Mediatel News

ARCHIVE ▸ BOB WOOTTON

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24 Mar 2021

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

23 Feb 2021 |

Bob Wootton offers his view on the biggest industry stories of the past month, including Australia's showdown with Google and Facebook, the troubles of the BBC, and media's existential threat.

19 Jan 2021

Bob Wootton gets to grips with the events of the year so far and what's coming down the track for social media platforms

15 Dec 2020

Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.

01 Dec 2020

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

20 Oct 2020

Bob Wootton calls for pride in the work and a shift to marketing the industry's craft and its commercial impacts to customers

08 Sep 2020

Bob Wootton weighs in on the two most contentious topics debated in adland this month.

04 Aug 2020

The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.

24 Jun 2020 |

The devil has been making work for idle hands, writes Bob Wootton .

26 May 2020

It's time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director's view on the programmatic supply chain report.

Showing 11 - 20 of 96