Mediatel: The Media Leader

ARCHIVE ▸ BOB WOOTTON

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19 Dec 2017

As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.

21 Nov 2017

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

09 Oct 2017 |

Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.

22 Aug 2017 |

The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?

27 Jun 2017 |

Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.

31 May 2017

Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.

02 May 2017

As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.

28 Mar 2017 |

Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.

07 Mar 2017

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

24 Jan 2017 |

There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.

Showing 51 - 60 of 100