DAVID PIDGEON
Editor
As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252
LATEST ARTICLES
26 May 2020
The narrative of decline that has rightly irked publishers for the last decade - and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
23 May 2020
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
20 May 2020
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
14 May 2020
Digital listening share has increased to a new record of 58.6% - driven by the adoption of smart speakers.
06 May 2020
The first end-to-end investigation into the supply chains of the UK's £2bn programmatic ad market shows only half of investment makes it to publishers.
04 May 2020
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
24 Apr 2020
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what's the solution?
22 Apr 2020
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
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