Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
17 Feb 2020
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
10 Feb 2020
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
03 Feb 2020
Why draw the line at just banning fossil fuel companies, writes Dominic Mills in his critique of The Guardian's decision.
27 Jan 2020
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
It's often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.
The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.
06 Jan 2020
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
16 Dec 2019
As they hightail it out of the company, M&C Saatchi's board members have inadvertently made the case for diversity, writes Dominic Mills.
09 Dec 2019
The ANA's word of the year has a lot in common with Boris' Brexit mantra, writes Dominic Mills - everyone uses it, but no one knows what it means.
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31 Jan 2020
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