Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline. He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association. He advises agencies and various industry bodies, and occasionally works with content agencies on pitches. In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.
26 May 2020
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
18 May 2020
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
11 May 2020
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
27 Apr 2020
TV advertising is now wholeheartedly embracing user generated content - but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
It's curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
06 Apr 2020
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand
30 Mar 2020
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
23 Mar 2020
What sort of column do you write at times like these? The answer is: not a normal one.
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26 May 2020
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