ARCHIVE ▸ DOMINIC MILLS
29 Jun 2020
The Times Radio wants a slice of the BBC's audience, but Dominic Mills wonders if it's available. Plus: the Facebook boycott; and parting ways with Mediatel News' editor
16 Jun 2020
It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.
08 Jun 2020
Dominic Mills examines the complex matter of corporate support for the Black Lives Matter protests. Plus: adland reimagines post-lockdown office life.
01 Jun 2020
From unnecessary boasts to sanctimony, Covid-19 financial ads have soured on Dominic Mills. Plus: Halifax and NCA; and how Specsavers missed a lol.
26 May 2020
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
18 May 2020
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
11 May 2020
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
27 Apr 2020
TV advertising is now wholeheartedly embracing user generated content - but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
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