ARCHIVE ▸ DOMINIC MILLS
It's curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.
06 Apr 2020
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand
30 Mar 2020
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
23 Mar 2020
What sort of column do you write at times like these? The answer is: not a normal one.
16 Mar 2020
Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills - especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
09 Mar 2020
Genuine efforts to deliver brand purpose are being sullied by charlatans, writes Dominic Mills.
02 Mar 2020
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
17 Feb 2020
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
10 Feb 2020
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
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