ARCHIVE ▸ DOMINIC MILLS
When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills
Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising
23 Nov 2020
Dominic Mills gets to grips with the industry's green agenda before reviewing more Christmas ads
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.
09 Nov 2020
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
02 Nov 2020
Should WPP pay bonuses? Is Google a friend or foe to high street retail? Dominic Mills answers the issues of the week.
26 Oct 2020
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
19 Oct 2020
Dominic Mills looks at trends emerging from this year's IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
12 Oct 2020
Why is Vodafone the UK's most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?
05 Oct 2020
Dominic Mills argues for the revival of three of advertising's dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
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