ARCHIVE ▸ DOMINIC MILLS
27 Jan 2020
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
It's often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.
The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.
06 Jan 2020
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
16 Dec 2019
As they hightail it out of the company, M&C Saatchi's board members have inadvertently made the case for diversity, writes Dominic Mills.
09 Dec 2019
The ANA's word of the year has a lot in common with Boris' Brexit mantra, writes Dominic Mills - everyone uses it, but no one knows what it means.
02 Dec 2019
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It's almost radical, writes Dominic Mills.
11 Nov 2019
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
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20 Mar 2020
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