ARCHIVE ▸ DOMINIC MILLS
06 Jan 2020
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
16 Dec 2019
As they hightail it out of the company, M&C Saatchi's board members have inadvertently made the case for diversity, writes Dominic Mills.
09 Dec 2019
The ANA's word of the year has a lot in common with Boris' Brexit mantra, writes Dominic Mills - everyone uses it, but no one knows what it means.
02 Dec 2019
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It's almost radical, writes Dominic Mills.
11 Nov 2019
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
04 Nov 2019
Argos’s 'Book of Dreams' ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
28 Oct 2019
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
21 Oct 2019
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
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26 May 2020
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