ARCHIVE ▸ DOMINIC MILLS
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
30 Sep 2019
From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.
23 Sep 2019
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man's mission to inflate a TV show's popularity.
The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
09 Sep 2019
With academic rigour, Dr Johnny Ryan has dug deep into the toxic stew of adtech, writes Dominic Mills. Plus: influencer openness, a back-to-basics Gillette - and a reader apology.
02 Sep 2019
The Government's underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.
27 Aug 2019
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
The ASA's first verdicts on gender stereotyping prove what a total mess the entire concept is, writes Dominic Mills.
As the 'Flat Earthers of Traditional TV' fight back against reports of TV's ill health, Dominic Mills has his own observation to add to the mix.
06 Aug 2019
With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
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