ARCHIVE ▸ DOMINIC MILLS
Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go...
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
24 Sep 2018
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
17 Sep 2018
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell's new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner - despite the headaches it will cause, writes Dominic Mills.
04 Sep 2018
Despite appointing a new CEO and delivering reasonably positive results, there's still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl's strange decision to ditch TBWA.
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
13 Aug 2018
The difficulty of disentangling duplication in adland's revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
06 Aug 2018
The advertising industry is going to need to upgrade its weaponry if it thinks it's going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade...
31 Jul 2018
Unilever's Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He's a wise choice as president of the Advertising Association.
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26 May 2020
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