MIKE BAKER
LATEST ARTICLES
11 Aug 2014
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
10 Feb 2014
After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 - but it's continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.
16 Nov 2012
With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.
01 Mar 2011
The Outdoor Media Centre is looking to identify the 100 best UK posters of all time in a creative Hall of Fame.
01 Feb 2011
Mike Baker, CEO at the Outdoor Media Centre, says the trade body's recent relaunch has happened just in time for the Olympic Games: "Outdoor will be the universal branding medium. It is already now. But even more so in 2012"...
08 Sep 2010
Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a "media extravaganza" for outdoor advertising.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- Consumer ABCs: Women's Lifestyle
- Apple TV launches beta version of sports multiview feature
- TV market round-up: November 2019
- TV market round-up: October 2019
- TV market round-up: September 2019
- TV market round-up: August 2019
- Rajar Q4 2023: Heart overtakes BBC Radio 1 in breakfast battle
- Rajar Q4 2023: Commercial radio hits record share of listening
- Rajar Q4 2023: Smart speaker listening jumps to highest share yet
- Rajar Q3 2023: Smart speaker listening share dips
- Rajar Q3 2023: BBC claws back share of listening
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
- Black Friday: who to target?