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RICHARD MARKS

LATEST ARTICLES

04 Oct 2019 |

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.

17 Oct 2018

Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.

16 Oct 2018 |

As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.

02 Oct 2018

From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.

20 Feb 2018 |

Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.

20 Oct 2017

With Nielsen about to release Netflix ratings estimates - against Netflix's wishes - Research The Media’s Richard Marks gets to the heart of the controversy.

04 Oct 2017 |

Apple’s most recent product launch demonstrated the challenges the tech giant now faces, particularly when it comes to media. Research The Media’s Richard Marks is worried.

12 Sep 2017 |

Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box...for the time being, at least.

13 Jun 2017 |

The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?

04 Apr 2017

Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.

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