16 Jan 2020
Good advertising delivers emotional rewards, writes Tess Alps - and we’re going to need them if we’re to start paying more and consuming less.
01 Mar 2019
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
It's time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
04 Feb 2011
In response to Simon Andrew's latest Mobile Fix, Tess Alps, CEO of Thinkbox, says "if TV ads don't work how come you're expecting people to pick their mobiles to interact with them?"
13 Jan 2010
Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week's comment piece from GoViral's Jimmy Maymann.
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