Opinion

13 Jun 2018  |  Raymond Snoddy 
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
11 Jun 2018  |  Dominic Mills 
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
11 Jun 2018  |  John Lowery 
John Lowery shares evidence that shows how 'Millennials' is not a meaningful marketing segment.

Industry News

Today 
With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.
19 Jun 2018 
A new study shows 87% of executives think the duopoly needs to do more to control fake news, while trust in news brands is on the rise.
18 Jun 2018 
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an "engine to fuel advantageous consumer perceptions".
18 Jun 2018 
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency - all in support of ActionAid.
18 Jun 2018 
In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.
18 Jun 2018 
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
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