Opinion

11 Jul 2018  |  Raymond Snoddy 
Sometimes there's too much news. There's the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up...
10 Jul 2018  |  Heather Andrew 
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
09 Jul 2018  |  Dominic Mills 
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn't as generous as it looks.

Industry News

Today 
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from "identity categories".
Today 
The average time spent watching online video is growing - and it's impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
12 Jul 2018 
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
12 Jul 2018 
In a note to staff, worldwide CEO John Seifert said he had reviewed "serious" complaints made against Meng, who has been with the WPP firm since 1999.
11 Jul 2018 
Sir Martin Sorrell's new business, S4 Capital, has beaten WPP to buy Media Monks for €300m - fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
10 Jul 2018 
'Responsive search ads' combine different creative with machine learning to help deliver more bespoke targeting.
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