Opinion

18 Mar 2019  |  Dominic Mills 
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
13 Mar 2019  |  Raymond Snoddy 
As the Web turns 30, its creator says it would be both defeatist and unimaginative to suggest it cannot be changed for the better. Here, Ray Snoddy sizes up the scale of the challenge.
13 Mar 2019  |  Stuart Taylor 
As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers?

Industry News

Today 
Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms - covering smartphones, tablets, desktop and print.
18 Mar 2019 
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
18 Mar 2019 
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
18 Mar 2019 
NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.
18 Mar 2019 
Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.
15 Mar 2019 
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
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