Opinion

Today  |  Raymond Snoddy 
The best option would be to introduce means testing so that the elderly who really need a free licence fee get it, writes Ray Snoddy
20 Nov 2018  |  Craig Wills 
There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.
14 Nov 2018  |  Raymond Snoddy 
For the pro-Brexit press, events could leave them facing ever more extreme contortions to explain to their readers the difference between what was promised and the unfortunate reality.

Industry News

Today 
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
Today 
The results show that 2 in 5 (41%) UK consumers think it's a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
20 Nov 2018 
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
20 Nov 2018 
In his new role Benincasa will be responsible for Teads' Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser's business objectives.
19 Nov 2018 
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
19 Nov 2018 
A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.
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