Opinion

22 Jul 2019  |  Rachel Hatton 
...so stop peddling old ad formats on social, writes Rachel Hatton.
17 Jul 2019  |  Raymond Snoddy 
Too many purchasers of exclusive sports rights don't understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.
17 Jul 2019  |  Simon Redlich 
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.

Industry News

22 Jul 2019 
OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.
18 Jul 2019 
Reach Plc, publisher of newsbrands including the Mirror and the Daily Express, has confirmed that it is in the early stages of discussions to buy "certain assets" of JPI Media.
17 Jul 2019 
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year. Here, media and advertising experts discuss the findings.
17 Jul 2019 
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
16 Jul 2019  | 
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the 'Dundee Exocet' in recognition of his formidable yet highly effective nature.
16 Jul 2019 
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
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