Opinion

14 Dec 2018  |  JP Edwards 
OMD's JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018, and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years
11 Dec 2018  |  Anna Hickey 
Wavemaker's Anna Hickey never had a master plan, but sometimes that's the best way to forge a career.
11 Dec 2018  |  William Hanmer-Lloyd 
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.

Industry News

14 Dec 2018 
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after nine years in the role.
13 Dec 2018  | 
For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.
13 Dec 2018 
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
12 Dec 2018 
Jenni Prout picks her top five digital marketing themes from last month's MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo
11 Dec 2018 
Addressable and targeted television advertising is on the rise, and whilst it's clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
11 Dec 2018 
After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.
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