Opinion

Today  |  Richard Madden 
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH's Richard Madden
18 Feb 2019  |  Dominic Mills 
There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
13 Feb 2019  |  Raymond Snoddy 
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.

Industry News

Today 
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
19 Feb 2019 
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
19 Feb 2019 
In his new role, he will work alongside the senior radio management teams to identify new market and commercial opportunities and will also lead development of Bauer's European audio businesses.
19 Feb 2019 
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
18 Feb 2019 
Advertising network Dentsu Aegis has further grown its offering in the north of the UK with the acquisition of Manchester-based creative agency BJL.
15 Feb 2019 
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF's own female talent serving in front line roles.
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