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Opinion

17 Oct 2019  |  Marie-Clare Puffett 
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe's Marie-Clare Puffett.
15 Oct 2019  |  Nick Manning 
‘Brand experience’ currently sits in a silo and is often articulated through tactical means - when it should drive all aspects of consumer influence.
14 Oct 2019  |  Simon Kilby 
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media's Simon Kilby places his bets on what will define the future of the medium.

Industry News

18 Oct 2019 
Media and entertainment group Global has acquired MMD Media's network of digital forecourt signs in Dutch petrol stations.
17 Oct 2019 
In the dailies market, the Guardian grew its print circulation 1.7% PoP to 130,500, beaten only by the Financial Times, which grew 3.8% to just over 169,000.
17 Oct 2019 
The recent "underwhelming performance" of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
16 Oct 2019 
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is "absolutely focused" on growing its share of in-car listening.
16 Oct 2019 
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
16 Oct 2019 
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
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