Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

The company has also promoted Sammie Eales as it looks to enrich its commercial data offering.

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.