Carlton Beats United To Buy Westcountry

25 Nov 1996  |  MediaTel Staff 

Carlton Communications pulled off a surprise coup at the weekend by outbidding United News & Media to buy Westcountry TV for around £85m.

It was widely expected however that it would be United who would offer the most money, since a takeover of Westcountry would give it significant control of Southern England's ITV licences *United Heads Race For Westcountry due to its stakes in the Meridian and Anglia franchises. It is rumoured however that Westcountry became increasingly frustrated at the slow progress of talks with United and were wooed by a larger bid from Carlton.

With Westcountry having a 2.3% share of ITV ad revenue, generating around £37m last year, the acquisition gives Carlton a 34% share and an 11% share of total viewing in the UK. Sales for Westcountry are currently handled by TSMS, a United-owned company, and it is expected that Carlton Sales will take over when TSMS's contract terminates at the end of next year.

* MediaTel subscribers only

Carlton Communications: 0171 663 6363

Latest

Brief in haste, repent at leisure Why the shrill and virulent tone? Pip Hulbert to lead Wunderman Thompson's new UK team Media owner collaboration 'causes headaches', says PHD Media 'Lazy briefs are a fundamental pain point for media owners'

Related articles

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

20 Mar 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement