F.A. Gets Four Year AXA Sponsorship

23 Jul 1998  |  MediaTel Staff 

The Football Association has announced today that its F.A. Cup is to be sponsored by French insurance group AXA for four years. The Cup was previously sponsored by Littlewoods.

The £20m association, which begins immediately, means the competition will now be called 'The AXA Sponsored F.A. Cup'. The deal also gives AXA title sponsorship of this year's F.A. Charity Shield between Arsenal and Manchester United on 9 August 1998.

AXA's UK group chief executive, Mark Wood, said: "We are delighted to be the new sponsor of the oldest and most famous football club competition in the world... We are committed to working with the F.A. to make progress against hooliganism and racism in our national sport."

Football Association: 0171 262 4542

Latest

Somersaults and blind eyes Without great creative your media plan won't work ShortList ditches print as its publisher rebrands National Newspaper Daily ABC Circulation Social media: 4C and Essence on agency structures

Related articles

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

16 Nov 2018 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement