BBC Digital Launch

24 Sep 1998  |  MediaTel Staff 

Yesterday saw the launch of the BBC's first new channel in 34 years. BBC Choice, the group's new digital channel, launched yesterday at midday. It will be available on all digital platforms - digital TV through an aerial, digital satellite and digital cable.

Alan Yentob, director of television, said of the launch: "BBC Choice is the BBC's companion channel for the digital age. It will be a shop window for the best of digital TV. First and foremost, it will be a pioneer leading the way for a new era in television.

BBC Choice: 0181 576 1475


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