eMarketer raises 2010 online ad forecast

08 Dec 2010  |  Liz Jaques 
Laptop and mouse

eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year.  Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).

"It may seem ironic, but marketers' economic concerns are leading them to spend more for online advertising," said David Hallerman, principal analyst at eMarketer. "This trend reflects how most forms of internet advertising are now seen as more of a 'sure thing' than most traditional media."

Online video advertising will remain the fastest-growing format throughout the period, while search will continue to get the most money, according to eMarketer.

The group expects increases in online spend to far outpace traditional media spending.  In 2014, eMarketer estimates total media ad spending to hit $188.5 billion, up from $168.5 billion this year.

"The slight upticks in 2010, 2012 and 2014 reflect the now unlimited political ad spending by corporations," said Hallerman. "Some of those dollars will be migrating online, although TV will remain by far the biggest political ad spending recipient."

Faster growth online is likely to boost digital from 15.3% of total US ad spending in 2010 to 21.5% by 2014, according to eMarketer.

Latest

How the UK press reacted to May's historic defeat IPA Bellwether: industry reaction IPA awards New Year's Honours News UK combines print and digital commercial teams Advertising bosses outline strategies to cope with Brexit

Related articles

Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

17 Jan 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement