ABC Consumer January - June 2014: Women's Lifestyle

14 Aug 2014  |  Ellen Hammett 
ABC Consumer January - June 2014: Women's Lifestyle

For the first time Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC's "headline figure".

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data. As a result, please note that there is no comparable year-on-year data.

Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women's Lifestyle market for the January - June 2014 Consumer ABC results - all recording average monthly gross circulation of over 436,000. Up 5.9%, ASOS.com saw the greatest growth of all the titles over the period.

Despite being down -1.9% period on period (PoP), Good Housekeeping maintained the fourth spot, followed by Conde Nast's Glamour with an average gross circulation of just over 405,000.

Elsewhere, the publisher saw mixed results with Vogue down -0.5% PoP, but Vanity Fair and Tatler up 1.2% PoP and 1% PoP, respectively.

There were some moderate gross circulation declines across the sector, with Marie Claire down -11.2% PoP, Look down -10% PoP, Elle down -9.8%, and WM The Woman's Magazine down -18.2% PoP. However, notably, Look has seen a huge 132.5% increase in digital traffic over the last year.

Following yesterday's announcement that it will be going digital-only from October 2014, Hearst Magazine's Company has not reported any figures this period. The women's glossy saw a -31.8% decrease in print circulation in the last reported Consumer ABCs for July - December 2013 - a total loss of 41,000 copies.

Women's Lifestyle Magazines: Jan-Jun 2014 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jan 14 - Jun 14 % PoP % YoY Jan 14 - Jun 14 % PoP % YoY Jan 14 - Jun 14 % PoP % YoY
Total 5,747,713 5,673,436 74,277
John Lewis Edition John Brown 481,220 -3.3 n/a 481,220 -3.3 -1.3 n/a n/a n/a
ASOS.com Asos.com 476,569 5.9 n/a 476,569 5.9 6.5 n/a n/a n/a
Stylist Shortlist Media Ltd 436,120 n/a n/a 436,120 n/a 0.1 n/a n/a n/a
Good Housekeeping Hearst Magazines Ltd 406,803 -1.9 n/a 403,442 -1.8 2.0 3,361 -5.6 -26.4
Glamour Conde Nast Publications 405,045 -2.5 n/a 400,389 -2.5 -2.5 4,656 -2.6 1.8
Woman & Home IPC Media 344,922 -3.2 n/a 341,600 -3.3 0.4 3,322 -6.7 39.5
Cosmopolitan Hearst Magazines Ltd 289,044 1.1 n/a 282,493 1.2 -5.9 6,551 -5.3 -33.8
Hello! Hello! Ltd 276,943 -4.0 n/a 270,347 -4.1 -4.1 6,596 2.9 n/a
Yours Bauer Consumer Media 272,329 0.5 n/a 272,329 0.5 -0.6 n/a n/a n/a
Prima Hearst Magazines Ltd 263,893 1.2 n/a 263,189 1.2 5.0 704 3.1 -15.4
Marie Claire European Magazines Limited 202,127 -11.2 n/a 200,047 -11.4 -13.4 2,080 2.9 17.9
Vogue Conde Nast Publications 200,032 -0.5 n/a 192,082 -0.4 -0.5 7,950 -4.4 4.6
Red Hearst Magazines Ltd 191,963 -5.6 n/a 188,298 -5.8 -7.0 3,665 4.3 6.4
Look Evarn Ltd 169,095 -10.0 n/a 166,482 -10.5 -16.9 2,613 42.9 132.5
Elle Hearst Magazines Ltd 155,289 -9.8 n/a 150,427 -9.8 -11.7 4,862 -10.0 -28.6
Grazia Bauer Consumer Media 155,289 -3.0 n/a 151,328 -5.4 -9.9 3,961 n/a n/a
Candis Newhall Publications 152,924 -6.7 n/a 152,924 -6.7 -17.2 n/a n/a n/a
InStyle IPC Media 147,211 0.5 n/a 145,468 0.6 -1.2 1,743 -7.2 -5.0
Harrods Magazine Harrods Ltd 117,776 -5.7 n/a 117,776 -5.7 0.4 n/a n/a n/a
Women's Health Hearst-Rodale 115,517 2.7 n/a 109,566 3.9 7.3 5,951 -16.0 6.7
Essentials IPC Media 109,098 2.1 n/a 108,406 2.0 -2.6 692 18.1 41.8
Harpers Bazaar Hearst Magazines Ltd 108,472 -2.3 n/a 105,310 -1.7 -6.7 3,162 -19.4 -37.3
Vanity Fair Conde Nast Publications 91,065 1.2 n/a 82,990 2.0 -6.1 8,075 -6.9 -2.8
Tatler Conde Nast Publications 84,025 1.0 n/a 82,245 1.2 -2.4 1,780 -8.3 -6.0
Psychologies Kelsey Publishing Ltd 73,711 -2.3 n/a 71,158 -3.1 -3.0 2,553 24.2 n/a
WM The Womans Magazine Media Wales Ltd 21,231 -18.2 n/a 21,231 -18.2 -24.1 n/a n/a n/a
Women's-Lifestyle

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