IPA Media Owner Awards: the winners

25 Nov 2014  |  Ellen Hammett 
IPA Media Owner Awards: the winners

Microsoft Advertising won Best Online Campaign for The Hobbit: The Desolation of Smaug

Twitter, Global Radio, Telegraph.co.uk and Microsoft were just some of the winners awarded at the IPA Media Owner Awards on 25 November, which set out to celebrate the industry's most innovative and effective activity and individuals from the world of online media.

From a shortlist of 53, 16 awards and 11 commendations were presented, with Microsoft Advertising's 'The Hobbit: The Desolation of Smaug' taking Best Online Campaign, Teads claiming Best Technology for 'inRead'.

Elsewhere, Global Radio, with its 'Begin with a Bulmers on XFM' campaign, won Best Cross Media Campaign, while AOL Advertising was crowned Best Media Owner and Say Media Best at Innovation.

Twitter managed to bag two awards for Best Partner and Most Improved at Partnership.

Commenting on the awards, the IPA's consultant head of digital, Nigel Gwilliam, said: "From data to trust, transparency, insight, creativity, integration and alignment - this year's entries have provided a fascinating insight into the complexity of today's online media world.

"And it is this complexity that provides the necessary reminder of the need for all sides of the digital industry to work together to be the best they can be if they are to capitalise on this.

"This is of course why the Media Owner Awards are so important; they highlight and reward the very best activity and individuals from the world of online media. Congratulations to this year's incredible winners who will inevitably be those reaping the greatest rewards in 2015."

Submission-based winners:

Commercial Director of the Year
Winner - Andy McNab, Rocket Fuel
Highly Commended - Paul Hylden, The Register

Rising Star of the Year
Winner - Courtney Jameson, Telegraph Media Group
Highly Commended - Chloe Luff, AOL UK

Sales Newcomer of the Year
Winner - Matthew Upton, MEDIA iQ Digital
Highly Commended - Sarah Sales, RadiumOne
Highly Commended - Robert Petherick, MailOnline

Unsung Hero of the Year
Winner - Sarah Baldwin, Exponential
Highly Commended - Krishna Patel, Dennis Publishing

Best Technology
Winner - Teads, 'inRead'
Highly Commended - Specific Media, 'TV Audience Segments'

Best Online Campaign
Winner - Microsoft Advertising, 'The Hobbit: The Desolation of Smaug', Warner Brothers UK
Highly Commended - Global Radio, 'Composer or Pasta', Classic FM
Highly Commended - Google, 'Cadbury Creme Egg Bake Challenge', Cadbury, Mondelez

Best Cross Media Campaign
Winner - Global Radio, 'Begin with a Bulmers on XFM', Bulmers Cider
Highly Commended - The Guardian, 'The Live Better Challenge', Unilever Project Sunlight
Highly Commended - Global Radio, 'XFM Presents with Ford SYNC'

Best Unfeatured Media Owner
Winner - AutoTrader
Highly Commended - ESI Media


Survey-based winners:

Best Media Owner
Winner - AOL Advertising

Most Improved Media Owner
Winner - Collective

Best at Innovation
Winner - Say Media

Most Improved at Innovation
Winner - Collective

Best Partner
Winner - Twitter

Most Improved at Partnership
Winner - Twitter

Best at Cross Media
Winner - Telegraph.co.uk

Most Improved at Cross Media
Winner - ITV.com

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