2016 Media Research Awards - shortlist announced

04 Dec 2015  |  Newsline Staff 
2016 Media Research Awards - shortlist announced

The awards will be held at Banking Hall on 11 February

After a day of judging this week, the final shortlist for the 2016 Media Research Awards has today been revealed.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

A prestigious ceremony will take place on 11 February after a gala lunch at Banking Hall in central London.

The entries, which reflected the wide range of businesses that are pushing boundaries in the media research industry, have been whittled down to the following shortlist:

Best Custom Media Research Project

BBC - 'Blurred Lines: Gender portrayal in the media'
Craft and Channel 4 - 'Remote Access - Understanding Gogglebox Britain'
Global and Neurosense - 'Global Implicit'
JCDecaux Airport - 'Perceived Value Research'
Mindshare - 'Unilever Video Effectiveness Study'
News UK - 'Project Footprint'
PHD - 'Advertising Brands: Cross Device Effectiveness'

(Category includes a Gold, Silver and Bronze award)

Research Agency Team of the Year

Craft
Lieberman Research Worldwide
MTM

Media Owner or Trade Body Team of the Year

Global
News UK
Newsworks

Best Media Research Tracking Project

7Stars - 'Warner Music: Our relationship with music'
Channel 4 - 'Updated Upmarkets'
Primesight - 'Primemobile Live 2015'
Weve - 'Weve Footfall'

Best Use of Data Sets

Channel 4 - 'Interest Based Targeting'
Digital Cinema Media - 'Cinemapper: Cinema's proximity planning tool'
Facebook - 'Facebook & TV Campaign Reach Model'
Sky Media with dunnhumby - 'Sky & dunnhumby Data Partnership'

Best Social Media Project

MEC - 'MEC's Emotion Wheel'
MEC - 'Netflix: the FOMOmeter'
Mindshare and Kantar Media - 'Twitter - TV Causation Study'

Excellence in Research Presentation

Discovery Networks UK - 'Meet the Viewer Day'
ITV - 'Primal Screen'
Mindshare - 'Mindshare Trends 2015'

Media Agency of the Year

MediaCom
Mindshare
Starcom MediaVest Group
ZenithOptimedia

A Grand Prix winner will also be announced during the ceremony.

Chaired by Richard Marks, director of Research the Media, the nominees were placed in the hands of a number of high-profile research experts.

Denise Turner
, insight director at Newsworks; Kristin Bayliss, global account measurement lead, Facebook, and David Brennan, founder of Media Native, joined Richard Shotton, head of insight at ZenithOptimedia; Brian Jacobs, founder director, Enreach; Lynne Robinson, research director, IPA, and David Pidgeon, editor, Mediatel Newsline.

"The judges spontaneously commented before the meeting even officially began about the particularly high quality of the entries this year, quite an achievement given how strong last year's competition was," said Marks.

"Perhaps entrants were taking notes during our inaugural event last year about what it takes to make a winning entry. It was certainly noticeable how many projects combined a range of techniques or different datasets to maximise their impact.

"All the final categories had a strong field of entries, but we were just so deluged with competitors for the Custom Research category that I can exclusively reveal that this category will give Gold, Silver and Bronze awards to reflect the impressive range of entries."

Last year Sky Media took the Grand Prix prize along with Best Media Research Tracking Project for Sky AdSmart, with other winners including the BBC for Best Social Media Project and Thinkbox taking the Research Team of The Year award.

Tables are now available for the 2016 event - click here for more details.

Join in the conversation on Twitter - @MediatelNews #MMRAs

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