Consumer ABCs July - December 2015: Men's Lifestyle

11 Feb 2016  |  Newsline Staff 
Consumer ABCs July - December 2015: Men's Lifestyle

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC's "headline figure".

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Forever Sports has again reported an impressive set of circulation figures for the men's lifestyle market, with a 15.9% period on period increase seeing the Haymarket title hit 105,000.

At the other end of the spectrum, Men's Fitness saw sales decrease -18% over the period and -32.3% over the year - the greatest declines across the market by far. The Dennis Publishing-owned mag now manages to flog just 31,000 copies.

Unsurprisingly, freebie Shortlist maintained its position as the most popular men's lifestyle mag, with a small 0.7% boost in circulation over the period securing a little under 506,000.

Sport, the second best-performing mag in this market and also a free title, was up 0.2% period on period to 305,000, while a 0.4% increase saw Men's Health close in on 195,000. The Hearst-Rodale title, however, was one of just three to record a yearly decline in circulation (-2.7%).

Alongside Men's Health and Men's Fitness, GQ was the only other mag to see circulation slide over the year, down -4.1%. Despite this, it still manages to sell a healthy 120,000 copies.

Men's Lifestyle Magazines: Jul-Dec 2015 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY
Total 1,433,240 1,403,470 29,770
Shortlist Shortlist Media Ltd 505,562 0.7 1.0 505,562 0.7 1.0 n/a n/a n/a
Sport UTV Media Ltd 304,899 0.2 1.1 304,899 0.2 1.1 n/a n/a n/a
Men's Health Hearst-Rodale 194,682 0.4 -2.7 187,427 1.4 -1.7 7,255 -20.4 -23.6
GQ Conde Nast Publications Ltd 120,011 -0.9 -4.1 109,536 -0.2 -2.7 10,475 -7.3 -16.3
Forever Sports Haymarket Network 104,974 15.9 16.5 104,974 15.9 16.5 n/a n/a n/a
Square Mile Square Up Media 59,376 -0.4 3.2 59,376 -0.4 3.2 n/a n/a n/a
Esquire Hearst Magazines UK 58,678 3.9 0.2 54,180 5.6 2.4 4,498 -13.4 -20.5
Wired Conde Nast Publications Ltd 54,060 0.0 0.1 46,518 0.3 1.8 7,542 -2.0 -9.3
Men's Fitness Dennis Publishing Limited 30,998 -18.0 -32.3 30,998 -18.0 -32.3 n/a n/a n/a
Mens-Lifestyle-H2-2015

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