Consumer ABCs: July - December 2015: Women's Lifestyle

11 Feb 2016  |  Newsline Staff 
Consumer ABCs: July - December 2015: Women's Lifestyle

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC's "headline figure".

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Amid a sea of declines and thanks to a new distribution model, Cosmopolitan has recorded a set of standout figures for the July - December period, up a massive 56.8% period on period and 57.3% year on year.

With sales at more than 405,000, the lifestyle glossy is now the fourth most-popular women's lifestyle magazine, up from 10th place the previous period to close in on Good Housekeeping (409,700).

Free title John Lewis Edition also performed well, up 17% over the period to 572,400, cementing its position as the most popular title in the market.

Despite reporting both period and yearly declines (-2.4% and -6.5%, respectively), Asos.com remained in second place with circulation at a little under 455,000, while Stylist, which is also free, was up a small 0.2% period on period with a combined circulation of 404,000. However, this wasn't enough to stop a newly-energised Cosmo from overtaking.

Conde Nast's Glamour was the hardest hit title in the top 10, down -5.4% over the period and -13.6% over the year, while Yours was down -4.6% PoP and Prima down -4.1% PoP.

A little further down the table, Vanity Fair, also published by Conde Nast, was down -9.1% PoP and -11.1% YoY.

Time Inc UK titles also suffered, with Look down -12% PoP and -25.5% YoY, and Essentials down -14.5% PoP and -17.8% YoY.

Women's Lifestyle Magazines: Jul-Dec 2015 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY
Total 5,624,515 5,559,321 65,194
John Lewis Edition John Brown 572,380 17.0 14.1 572,380 17.0 14.1 n/a n/a n/a
ASOS.com Asos.com 454,797 -2.4 -6.5 454,797 -2.4 -6.5 n/a n/a n/a
Good Housekeeping Hearst Magazines UK 409,696 1.4 -2.4 406,420 1.4 -2.4 3,276 -7.9 3.6
Cosmopolitan Hearst Magazines UK 405,308 56.8 57.3 401,090 58.2 59.0 4,218 -14.0 -23.2
Stylist Shortlist Media Ltd 404,014 0.2 0.9 404,014 0.2 0.9 n/a n/a n/a
Glamour Conde Nast Publications Ltd 350,031 -5.4 -13.6 346,721 -5.3 -13.4 3,310 -16.1 -30.8
Woman & Home Time Inc. (UK) Ltd 336,192 1.8 -4.4 333,239 2.1 -4.1 2,953 -26.0 -28.9
HELLO! Hello! Ltd 267,299 2.3 -2.2 262,282 2.2 -2.6 5,017 4.7 19.8
Yours Bauer Consumer Media 260,003 -4.6 -3.7 260,003 -4.6 -3.7 n/a n/a n/a
Prima Hearst Magazines UK 253,441 -4.1 -5.4 252,651 -4.0 -5.4 790 -10.4 13.7
Vogue Conde Nast Publications Ltd 195,010 -2.5 -2.6 185,394 -3.3 -3.2 9,616 14.5 12.8
Red Hearst Magazines UK 186,495 -1.2 -3.1 183,045 -1.0 -3.0 3,450 -12.0 -9.8
Marie Claire European Magazines Limited 177,117 -4.8 -10.7 175,302 -4.7 -10.7 1,815 -12.5 -10.5
Elle (U.K.) Hearst Magazines UK 164,727 0.4 0.8 161,560 0.8 1.4 3,167 -17.7 -24.7
Instyle UK Time Inc. (UK) Ltd 149,407 -0.5 -1.4 148,100 -0.6 -1.2 1,307 5.8 -22.7
Grazia Bauer Consumer Media 138,992 -3.4 -9.8 134,436 -3.4 -10.3 4,556 -2.7 8.7
Women's Health Hearst-Rodale 125,549 0.6 6.3 120,951 1.2 7.1 4,598 -12.6 -11.0
Look Time Inc. (UK) Ltd 116,024 -12.0 -25.5 114,141 -11.9 -25.4 1,883 -17.2 -30.3
Candis Newhall Publications Ltd 112,392 -7.8 -16.0 112,392 -7.8 -16.0 n/a n/a n/a
Harpers Bazaar Hearst Magazines UK 110,294 4.0 -1.3 107,803 4.4 -1.3 2,491 -11.1 -0.9
HELLO! Fashion Monthly Hello! Ltd 92,453 1.5 n/a 92,273 1.5 n/a 180 1.7 n/a
Essentials Time Inc. (UK) Ltd 89,068 -14.5 -17.8 88,440 -14.5 -17.8 628 -20.4 -15.6
Tatler Conde Nast Publications Ltd 84,412 0.0 0.2 82,237 0.1 0.2 2,175 -3.2 2.0
Vanity Fair Conde Nast Publications Ltd 80,008 -9.1 -11.1 73,772 -9.1 -10.4 6,236 -8.5 -19.3
Psychologies Magazine Kelsey Publishing Ltd 69,408 10.0 4.8 65,880 10.0 3.1 3,528 10.0 49.6
WM The Womans Magazine Media Wales Ltd 19,998 2.3 -0.5 19,998 2.3 -0.5 n/a n/a n/a
Womens-Lifestyle-H2-15
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