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Consumer ABCs: July -December 2015: Women's Weeklies

11 Feb 2016  |  Newsline Staff 
Consumer ABCs: July -December 2015: Women's Weeklies

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC's "headline figure".

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Northern & Shell has reason to celebrate this period, with OK! magazine sales up by almost 38%, making it the third most-popular women's weekly magazine (up from 10th the previous period). The celebrity and lifestyle mag now sells around 275,800 copies a week, however it is worth noting that the title was down -5.7% year on year.

Other than Take a Break Series, which was up 12% period on period, the majority of women's weekly titles recorded small-moderate declines in circulation for the July - December period, with Bauer's Heat hit hardest, down -11.8%.

Heat also recorded one of the greatest yearly declines (-20.3%), alongside Reveal (-23.6%), Star (-22.2%) and Now (-22%).

Despite a -3.2% drop in sales, Take a Break is still the most popular women's weekly magazine by far, managing to flog almost 590,000 copies a week.

The second best-performing title in the market is still held by Woman's Weekly with an average circulation of a little under 294,000.

However, a -6.1% PoP decline saw Closer slide down two places to fifth with 266,400 sales a week. In contrast to last period, the Bauer title is now outsold by both OK! and Chat.

Women's Weekly Magazines: Jul-Dec 2015 Comparisons
Print & Digital (Gross) Total Print Circulation Total Digital Circulation
Title Publisher Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY Jul - Dec 15 % PoP % YoY
Total 4,291,223 4,270,432 20,791
Take a Break H Bauer Publishing 589,495 -3.2 -8.7 589,495 -3.2 -8.7 n/a n/a n/a
Woman's Weekly Time Inc. (UK) Ltd 293,718 -1.0 -4.6 293,352 -1.0 -4.5 366 -23.1 -17.0
OK! Magazine Northern & Shell PLC 275,765 37.9 -5.7 270,260 38.6 -5.4 5,505 10.1 -18.7
Chat Time Inc. (UK) Ltd 270,707 -1.4 -10.6 269,847 -1.3 -10.5 860 -25.5 -35.6
Closer Bauer Consumer Media 266,369 -6.1 -10.8 263,725 -6.2 -11.4 2,644 7.0 113.1
New! Northern & Shell Magazines Ltd 246,962 -1.7 -18.0 242,934 -1.9 -18.1 4,028 13.1 -10.6
Woman Time Inc. (UK) Ltd 230,792 -6.7 -8.6 230,148 -6.6 -8.6 644 -26.0 -32.8
That's Life H Bauer Publishing 230,731 -4.4 -11.6 230,731 -4.4 -11.6 n/a n/a n/a
The People's Friend D C Thomson & Co Ltd 211,048 -1.8 -6.6 211,048 -1.6 -6.5 n/a -100.0 -100.0
Woman's Own Time Inc. (UK) Ltd 200,785 -3.9 -8.9 200,166 -3.8 -8.9 619 -19.0 -21.8
Bella H Bauer Publishing 183,700 -1.8 -7.6 183,700 -1.8 -7.6 n/a n/a n/a
Best Hearst Magazines UK 164,970 -3.7 -15.6 164,687 -3.6 -15.6 283 -19.1 26.9
Heat Bauer Consumer Media 163,392 -11.8 -20.3 161,213 -12.0 -20.9 2,179 2.1 83.3
Take a Break Series H Bauer Publishing 158,658 12.0 -8.1 158,658 12.0 -8.1 n/a n/a n/a
Real People Hearst Magazines UK 156,392 -0.1 -10.7 156,048 -0.0 -10.7 344 -9.0 3.9
Star Northern & Shell PLC 148,738 0.2 -22.2 147,370 -0.1 -22.4 1,368 47.1 2.8
Pick Me Up Time Inc. (UK) Ltd 145,773 1.3 -8.6 145,345 1.4 -8.5 428 -18.8 -29.3
Now Time Inc. (UK) Ltd 126,921 -9.5 -22.0 126,194 -9.3 -21.7 727 -36.1 -55.4
Reveal Hearst Magazines UK 122,986 -7.6 -23.6 122,190 -7.5 -23.5 796 -16.6 -29.7
My Weekly D C Thomson & Co Ltd 103,321 0.2 -2.9 103,321 0.2 -2.9 n/a n/a n/a
Womens-Weeklies-H2-2015
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