Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

National newspaper ABCs: Brexit boosts most titles

21 Jul 2016  |  Newsline Staff 
National newspaper ABCs: Brexit boosts most titles

Daily market

The impact of voting to leave the EU might have seen share prices fall for some publishers, but newspaper sales certainly received a boost - at least in the short-term.

Almost all of the daily market was up in June 2016, no doubt also bolstered by the Euro 2016, with the quality market leading the charge.

Up 3.6%, the Guardian added an extra 6,000 copies to its circulation in June, followed by the i which was up 3% and The Times, up 2.5%.

The Times was also up an impressive 15.3% year on year, finishing June with an average circulation of almost 450,000.

Brexit-campaigning The Sun saw sales increase 2.2% compared with the previous month, flogging a little under 1.8 million copies. It remains the best-performing national newspaper, followed closely by the Daily Mail.

Meanwhile, the Daily Record was down -2.8% over the month, alongside the Daily Mirror (-1%).

The Metro's national footprint was up +0.17% to almost 1.35m copies.

Overall the market was up 0.8% over the month and down -1.1% over the year.

London Free Press

Small gains across London's free titles resulted in a small 0.5% market uplift in June.

A 0.8% increase in circulation netted London Evening Standard an extra 7,000 copies, while a 0.2% lift increased Metro by 1,400.

Meanwhile, City A.M. circulation was up 0.4% - an extra 400 copies.

Sunday market

Many Sunday titles reaped huge rewards in the run up to the EU referendum and throughout the Euro 2016 tournament.

In the quality market, the Observer was up 8.4% (an additional 16,000 copies), while the Sunday Times was up 3.7% (28,500) and the Sunday Telegraph up 3.2% (almost 12,000).

Every title in the quality market was also up year on year - suggesting there is still life in print yet, and that major events provide the perfect opportunity to boost sales.

The picture was not as joyous in the mid market, however, with the Mail on Sunday up only 0.7%, the Sunday Express up 2.7% and the Sunday Post down -2.1%.

However, the popular market, in the main, performed better than usual.

The clear winner was the Daily Star Sunday, which flogged an extra 15,800 copies in June (an uplift of almost 5%).

The Sun on Sunday was up 2% (28,600 copies) and the Sunday People up 1.1% (just under 3,000).

Only the Sunday Mail and the Sunday Mirror recorded declines, and failed to capitalise on the public's mood for EU-based journalism.

Overall, the Sunday market was up 1.6% in June, but was down -2.4% year on year.


Note: this article was updated on Thursday 21 July. The original incorrectly stated that Metro was down nationally by -0.1%. It was, in fact, up +0.17%, rounded in the charts to +0.2%.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

dailyqual
dailymid
dailypop

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

sundayqual
sundaymid
sundaypop

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

londonfree

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

Today 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.

 

Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:

 

Please read our privacy policy.

//-->