Consumer ABCs: January-June 2016: Home Interest
The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.
There was a change in the top ranked titles, with Hearst's Country Living kicking Ideal Home off the top spot after a healthy period on period rise of 7.65% (almost matched by a 7.14% year on year increase). The title has a current circulation of almost 181,000.
Time Inc.'s Ideal Home wasn't trailing far behind, however, and reported a 4.36% PoP rise to 179,200.
House Beautiful had a strong period, up 6.11% - which saw the title climb two places in the rankings to sit third. It now has a circulation of 115,000.
Elle Decoration also performed well, up almost 4% to 69,500.
Meanwhile, the biggest declines between January and June 2016 belonged to Country Homes and Interiors, Style at Home, Grand Designs and Homes & Gardens, down -6.4%, -4.4%, -3.5% and -3.3%, respectively.
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jan - Jun 16||% PoP||% YoY||Jan - Jun 16||% PoP||% YoY||Jan - Jun 16||% PoP||% YoY|
|Country Living||Hearst Magazines UK||180,844||7.65||7.14||177,037||7.06||6.65||3,807||44.97||35.77|
|Ideal Home||Time Inc. (UK) Ltd||179,204||4.36||2.49||177,660||4.16||2.70||1,544||33.56||-16.59|
|House Beautiful||Hearst Magazines UK||115,050||6.11||2.70||112,582||4.81||1.53||2,468||142.91||115.92|
|House & Garden||Conde Nast Publications Ltd||113,182||0.11||0.12||111,348||0.07||0.08||1,834||2.52||2.69|
|Your Home||Hubert Burda Media UK||111,881||-2.84||-7.14||111,140||-2.80||-7.09||741||-8.29||-14.43|
|Homes & Gardens||Time Inc. (UK) Ltd||103,921||-3.26||-0.85||101,956||-3.56||-0.71||1,965||15.38||-7.62|
|Style at Home||Time Inc. (UK) Ltd||87,425||-4.38||-10.71||86,719||-4.20||-10.49||706||-22.42||-31.12|
|Living etc||Time Inc. (UK) Ltd||79,500||-1.99||-10.28||76,077||-1.56||-9.78||3,423||-10.60||-20.12|
|25 Beautiful Homes||Time Inc. (UK) Ltd||78,624||1.19||-3.60||77,520||1.43||-3.44||1,104||-13.14||-13.68|
|Country Homes and Interiors||Time Inc. (UK) Ltd||75,603||-6.43||-11.08||74,050||-6.21||-10.32||1,553||-16.10||-36.69|
|Elle Decoration||Hearst Magazines UK||69,510||3.78||4.67||63,715||1.67||3.25||5,795||34.42||23.46|
|World Of Interiors||Conde Nast Publications Ltd||58,069||-0.02||0.01||56,675||-0.03||-0.09||1,394||0.22||3.95|
|HomeStyle||Hubert Burda Media UK||55,190||0.48||n/a||55,190||0.48||n/a||n/a||n/a||n/a|
|Good Homes||Media 10 Ltd||46,332||3.13||0.91||46,245||3.08||2.31||87||38.10||-87.75|
|Grand Designs||Media 10 Ltd||28,985||-3.47||-11.76||26,610||-3.70||-9.88||2,375||-0.84||-28.53|