Consumer ABCs: January-June 2016: Men's Lifestyle
In a market of declines and only marginal gains, Hearst's Esquire - although coming from a lower base - has recorded a boost in circulation of more than 10% in the first half of 2016.
The magazine brand's total digital and print circulation hit 64,700 in the January - June 2016 period, and was up 14.5% year on year.
Elsewhere in the paid-for section of the market there was largely bad news, however. Men's Health took a turn for the worse and dropped -7.5%, period on period, and -7% year on year. The fitness magazine has a combined print and digital circulation of 180,000.
After an excellent performance in the second half of 2015, Forever Sports was down -3.4% PoP to 101,400, but recorded a healthy year on year rise of 12%. Meanwhile, Conde Nast's GQ was down -2.5% PoP and -3.3% YoY to 117,000.
However, it was the freesheets that naturally dominated the top spots. Shortlist, only up 0.1% over the period, was the clear winner with a very healthy circulation of almost 506,000.
In second place Sport was also holding steady with a 0.5% rise to 306,400, with COACH not far behind on 301,000 (but with no comparable data between periods).
At the bottom of the rankings was Wired magazine [which women don't read, apparently - Ed], holding steady with a circulation of 54,000 (a 0.1% PoP gain).
|Print & Digital (Gross)||Total Print Circulation||Total Digital Circulation|
|Title||Publisher||Jan - Jun 16||% PoP||% YoY||Jan - Jun 16||% PoP||% YoY||Jan - Jun 16||% PoP||% YoY|
|Shortlist||Shortlist Media Ltd||505,876||0.10||0.70||505,876||0.10||0.70||n/a||n/a||n/a|
|Sport||UTV Media Ltd||306,384||0.50||0.70||306,384||0.50||0.70||n/a||n/a||n/a|
|COACH||Dennis Publishing Limited||300,997||n/a||n/a||300,997||n/a||n/a||n/a||n/a||n/a|
|GQ||Conde Nast Publications Ltd||117,039||-2.50||-3.30||107,496||-1.90||-2.10||9,543||-8.90||-15.50|
|Forever Sports||Haymarket Network||101,430||-3.40||12.00||101,430||-3.40||12.00||n/a||n/a||n/a|
|Esquire||Hearst Magazines UK||64,712||10.30||14.50||57,976||7.00||13.00||6,736||49.80||29.70|
|Square Mile||Square Up Media||59,269||-0.20||-0.60||59,269||-0.20||-0.60||n/a||n/a||n/a|
|Wired||Conde Nast Publications Ltd||54,094||0.10||0.10||47,240||1.60||1.90||6,854||-9.10||-10.90|