National newspaper ABCs: August 2016

15 Sep 2016  |  Newsline Staff 
National newspaper ABCs: August 2016

Daily market

August was a tough month for the daily market, with only i, Times and Daily Star posting a yearly increase in circulation.

Daily Star had the best year on year increase, with a monthly circulation rising 76,928 to 493,729 (up 18.5%).

London Free Press

The downward trend was repeated across the London free press market, as Evening Standard's slight increase in year on year circulation wasn't enough to offset the decline for both City A.M. and Metro.

Evening Standard circulation in August stood at 858,504, up 0.3% on 2015's figure.

The market currently records a combined circulation of just under 1.7 million.

Sunday market

Despite the performances of Daily Star Sunday Times and Sunday Telegraph, the Sunday market also saw an overall year on year decrease in circulation for August.

As a whole the market dipped by 5.8% compared to August 2015 to stand at 6.1 million

National Newspaper ABC Figures - August 2016
Daily Titles Aug-15 Jul-16 Aug-16 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,252,779 8,108,147 7,972,999 -279,780 -3.4 -135,148 -1.7
Quality
Daily Telegraph 483,306 488,436 462,899 -20,407 -4.2 -25,537 -5.2
Financial Times 200,965 194,692 189,251 -11,714 -5.8 -5,441 -2.8
Guardian 165,290 166,493 157,317 -7,973 -4.8 -9,176 -5.5
i 276,128 297,453 291,359 15,231 5.5 -6,094 -2.0
Times 392,483 450,910 443,361 50,878 13.0 -7,549 -1.7
Mid Market
Daily Express 430,407 422,440 412,067 -18,340 -4.3 -10,373 -2.5
Daily Mail 1,626,607 1,551,430 1,538,618 -87,989 -5.4 -12,812 -0.8
Popular
Daily Mirror 872,013 773,190 772,330 -99,683 -11.4 -860 -0.1
Daily Record 190,352 166,591 168,999 -21,353 -11.2 2,408 1.4
Daily Star 416,801 516,856 493,729 76,928 18.5 -23,127 -4.5
Sun 1,865,875 1,733,643 1,722,145 -143,730 -7.7 -11,498 -0.7
Other
Metro (UK footprint - Mon-Fri) 1,332,552 1,346,013 1,320,924 -11,628 -0.9 -25,089 -1.9
dailyqual
dailymid
dailypop
National Newspaper ABC Figures - August 2016
Sunday Titles Aug-15 Jul-16 Aug-16 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,476,547 6,178,712 6,102,626 -373,921 -5.8 -76,086 -1.2
Quality
Observer 187,143 193,953 181,835 -5,308 -2.8 -12,118 -6.2
Sunday Times 765,204 775,188 767,016 1,812 0.2 -8,172 -1.1
Sunday Telegraph 370,702 378,603 372,272 1,570 0.4 -6,331 -1.7
Mid Market
Mail On Sunday 1,432,522 1,355,760 1,343,394 -89,128 -6.2 -12,366 -0.9
Sunday Express 378,552 373,775 360,435 -18,117 -4.8 -13,340 -3.6
Sunday Post 190,772 150,597 151,462 -39,310 -20.6 865 0.6
Popular
Daily Star Sunday. 261,425 335,412 302,009 40,584 15.5 -33,403 -10.0
Sunday People 309,989 270,449 271,157 -38,832 -12.5 708 0.3
Sun on Sunday 1,544,535 1,471,784 1,476,370 -68,165 -4.4 4,586 0.3
Sunday Mail 210,079 178,594 183,532 -26,547 -12.6 4,938 2.8
Sunday Mirror 825,624 694,597 693,144 -132,480 -16.0 -1,453 -0.2
sundayqual
sundaymid
sundaypop
Free Press in London ABC Figures - August 2016
London Free Press Aug-15 Jul-16 Aug-16 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,711,102 1,771,811 1,698,864 -12,238 -0.7 -72,947 -4.1
City A.M 99,039 93,192 91,372 -7,667 -7.7 -1,820 -2.0
London Evening Standard 855,953 915,660 858,504 2,551 0.3 -57,156 -6.2
Metro (London) 756,110 762,959 748,988 -7,122 -0.9 -13,971 -1.8
londonfree
National Newspaper ABC Figures - March 2016 - August 2016
Daily Titles Mar 15 - Aug 15 Feb 16 - Jul 16 Mar 16 - Aug 16 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,932,048 6,730,610 6,729,587 -202,461 -2.9 -1,023 -0.0
Quality
Daily Telegraph 485,553 488,156 486,571 1,018 0.2 -1,585 -0.3
Financial Times 210,049 197,964 196,975 -13,074 -6.2 -989 -0.5
Guardian 172,423 166,647 166,042 -6,381 -3.7 -606 -0.4
i 275,950 283,591 287,022 11,072 4.0 3,431 1.2
Times 392,883 433,207 439,619 46,736 11.9 6,412 1.5
Mid Market
Daily Express 434,940 417,728 417,558 -17,382 -4.0 -169 -0.0
Daily Mail 1,632,153 1,555,064 1,551,315 -80,837 -5.0 -3,749 -0.2
Popular
Daily Mirror 872,515 780,480 777,400 -95,115 -10.9 -3,080 -0.4
Daily Record 193,390 171,227 170,355 -23,035 -11.9 -873 -0.5
Daily Star 418,002 501,728 505,022 87,020 20.8 3,294 0.7
Sun 1,844,191 1,734,817 1,731,708 -112,483 -6.1 -3,109 -0.2
National Newspaper ABC Figures - March 2016 - August 2016
Sunday Titles Mar 15 - Aug 15 Feb 16 - Jul 16 Mar 16 - Aug 16 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,468,077 6,162,863 6,158,209 -309,868 -4.8 -4,654 -0.1
Quality
Observer 192,762 192,193 191,911 -851 -0.4 -282 -0.1
Sunday Times 779,598 783,271 783,433 3,835 0.5 162 0.0
Sunday Telegraph 374,117 370,454 372,901 -1,215 -0.3 2,448 0.7
Mid Market
Sunday Express 381,112 367,891 366,822 -14,290 -3.7 -1,069 -0.3
Mail On Sunday 1,446,347 1,365,370 1,359,341 -87,006 -6.0 -6,029 -0.4
Sunday Post 186,315 156,391 154,657 -31,658 -17.0 -1,734 -1.1
Popular
Daily Star Sunday. 257,590 317,641 318,161 60,571 23.5 521 0.2
Sunday People 318,379 274,154 272,336 -46,042 -14.5 -1,818 -0.7
Sun on Sunday 1,494,592 1,442,494 1,452,720 -41,872 -2.8 10,227 0.7
Sunday Mail 211,587 184,145 183,340 -28,247 -13.4 -806 -0.4
Sunday Mirror 825,679 708,860 702,586 -123,093 -14.9 -6,274 -0.9

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