15m Brits double mainstream media consumption pre-election

25 May 2017  |  Scarlett O'Donoghue 
15m Brits double mainstream media consumption pre-election

15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.

The survey showed that three quarters of UK adults read national newspaper websites on average twice a day, and 39% of those will visit these websites twice as often ahead of a general election.

An additional 53% will actively seek out news from websites that are less likely to share their own political leanings in the wake of the 'fake news' scandals around Brexit and Donald Trump.

Meanwhile, the research revealed that 51% are concerned about the "filter bubble" effect: that social media sites only show them views similar to their own.

"Concerns over social media fake news and filter bubbles are bringing millions of people to trusted mainstream national newspaper sites more often, as they make up their minds ahead of the election," said Justin Taylor, UK MD at Teads.

"Advertisers will be able reach millions of consumers who are exposed more effectively to brand advertising messages. Premium publishers offer advertisers the added advantage of ensuring their message appears in the most brand-safe environment."

In terms of factual accuracy, 33% ranked national newspapers as the most trusted source of news and views, compared to just 10% for social media sites.


A media answer to media's diversity problem? What my gran would say about Gillette Bauer launches new classical radio station IAB UK expands with two new senior positions iProspect promotes Jack Swayne to CEO, London

Related articles

A display of good behaviour should now prompt global change Facebook offers better transparency over political ads Analysis: The reality of online news consumption
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


17 Jan 2019 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info