Guardian and Observer take biggest circulation hits in July

17 Aug 2017  |  Newsline Staff 
Guardian and Observer take biggest circulation hits in July

Daily Market

No daily newspaper recorded an increase in circulation in July, according to the latest ABC results, with the quality market posting the biggest declines.

The Guardian was down -6% period-on-period, dropping almost 9,600 copies. The Financial Times was also down -3.6% PoP, while The Times' circulation declined by -1.8%.

Meanwhile, in the popular market, the Daily Mirror was down -2.4% PoP and the Daily Record down -1.4%.

The Sun performed the best out of all the dailies with a small -0.2% dent to its circulation.

Overall the daily market was down -1.1% over the period and -6.7% over the year.

Sunday Market

The Observer took the biggest hit in the Sunday market with a -7.4% circulation decline, followed by Sunday People (-4.4%) and the Sunday Times (-3.3%).

Daily Star Sunday, however, managed to increase its circulation by 3.7% over the period, adding an extra 9,300 copies.

Sunday Express also recorded a small 0.7% increase.

Overall the market was down -1.2% PoP and -10.9% YoY.

London Free Press

Circulation for London Evening Standard was down -1% compared with the previous month - a loss of 7,800 copies.

City A.M.'s circulation remained fairly flat over the period, with a -0.4% decline translating to a loss of a little less than 400 copies.

While Metro was down -0.6% PoP, its circulation increased 17% year-on-year, helping to boost the overall market by 6.2% over the year.

National Newspaper ABC Figures - July 2017
Daily Titles Jul-16 Jun-17 Jul-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 8,108,147 7,651,073 7,567,279 -540,868 -6.7 -83,794 -1.1
Quality
Daily Telegraph 488,436 484,010 477,927 -10,509 -2.2 -6,083 -1.3
Financial Times 194,692 193,029 186,018 -8,674 -4.5 -7,011 -3.6
Guardian 166,493 159,007 149,420 -17,073 -10.3 -9,587 -6.0
i 297,453 270,990 267,857 -29,596 -9.9 -3,133 -1.2
Times 450,910 458,381 450,064 -846 -0.2 -8,317 -1.8
Mid Market
Daily Express 422,440 381,467 380,632 -41,808 -9.9 -835 -0.2
Daily Mail 1,551,430 1,440,392 1,425,671 -125,759 -8.1 -14,721 -1.0
Popular
Daily Mirror 773,190 640,747 625,278 -147,912 -19.1 -15,469 -2.4
Daily Record 166,591 145,724 143,635 -22,956 -13.8 -2,089 -1.4
Daily Star 516,856 426,154 421,812 -95,044 -18.4 -4,342 -1.0
Sun 1,733,643 1,571,168 1,568,250 -165,393 -9.5 -2,918 -0.2
Other
Metro (UK footprint - Mon-Fri) 1,346,013 1,480,004 1,470,715 124,702 9.3 -9,289 -0.6
National Newspaper ABC Figures - July 2017
Sunday Titles Jul-16 Jun-17 Jul-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,178,712 5,570,675 5,504,624 -674,088 -10.9 -66,051 -1.2
Quality
Observer 193,953 192,889 178,545 -15,408 -7.9 -14,344 -7.4
Sunday Times 775,188 792,081 765,884 -9,304 -1.2 -26,197 -3.3
Sunday Telegraph 378,603 355,539 351,709 -26,894 -7.1 -3,830 -1.1
Mid Market
Mail On Sunday 1,355,760 1,236,839 1,232,789 -122,971 -9.1 -4,050 -0.3
Sunday Express 373,775 328,559 330,816 -42,959 -11.5 2,257 0.7
Sunday Post 150,597 135,747 135,181 -15,416 -10.2 -566 -0.4
Popular
Daily Star Sunday. 335,412 250,248 259,541 -75,871 -22.6 9,293 3.7
Sunday People 270,449 224,652 214,861 -55,588 -20.6 -9,791 -4.4
Sun on Sunday 1,471,784 1,344,894 1,339,583 -132,201 -9.0 -5,311 -0.4
Sunday Mail 178,594 153,427 152,892 -25,702 -14.4 -535 -0.3
Sunday Mirror 694,597 555,800 542,823 -151,774 -21.9 -12,977 -2.3
Free Press in London ABC Figures - July 2017
London Free Press Jul-16 Jun-17 Jul-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,771,811 1,896,365 1,882,452 110,641 6.2 -13,913 -0.7
City A.M 93,192 91,294 90,908 -2,284 -2.5 -386 -0.4
London Evening Standard 915,660 907,269 899,484 -16,176 -1.8 -7,785 -0.9
Metro (London) 762,959 897,802 892,060 129,101 16.9 -5,742 -0.6
National Newspaper ABC Figures - February 2017 - July 2017
Daily Titles Feb 16 - Jul 16 Jan 16 - Jun 17 Feb 17 - Jul 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,730,610 6,239,736 6,193,099 -537,511 -8.0 -46,637 -0.7
Quality
Daily Telegraph 488,156 470,157 471,122 -17,034 -3.5 964 0.2
Financial Times 197,964 191,395 190,855 -7,109 -3.6 -540 -0.3
Guardian 166,647 155,239 154,081 -12,567 -7.5 -1,158 -0.7
i 283,591 266,753 266,925 -16,666 -5.9 172 0.1
Times 433,207 448,912 448,800 15,593 3.6 -112 -0.0
Mid Market
Daily Express 417,728 386,137 384,301 -33,427 -8.0 -1,836 -0.5
Daily Mail 1,555,064 1,454,813 1,443,143 -111,921 -7.2 -11,669 -0.8
Popular
Daily Mirror 780,480 679,732 665,489 -114,991 -14.7 -14,243 -2.1
Daily Record 171,227 150,608 148,861 -22,366 -13.1 -1,747 -1.2
Daily Star 501,728 435,077 431,991 -69,737 -13.9 -3,086 -0.7
Sun 1,734,817 1,600,913 1,587,531 -147,287 -8.5 -13,383 -0.8
National Newspaper ABC Figures - February 2017 - July 2017
Sunday Titles Feb 16 - Jul 16 Jan 16 - Jun 17 Feb 17 - Jul 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,162,863 5,643,288 5,605,466 -557,397 -9.0 -37,822 -0.7
Quality
Observer 192,193 183,725 182,572 -9,621 -5.0 -1,153 -0.6
Sunday Times 783,271 791,364 787,172 3,902 0.5 -4,192 -0.5
Sunday Telegraph 370,454 356,377 355,146 -15,307 -4.1 -1,231 -0.3
Mid Market
Sunday Express 367,891 333,622 332,829 -35,061 -9.5 -793 -0.2
Mail On Sunday 1,365,370 1,244,113 1,240,637 -124,734 -9.1 -3,476 -0.3
Sunday Post 156,391 139,590 138,361 -18,030 -11.5 -1,229 -0.9
Popular
Daily Star Sunday. 317,641 252,424 252,863 -64,778 -20.4 438 0.2
Sunday People 274,154 231,114 226,956 -47,198 -17.2 -4,158 -1.8
Sun on Sunday 1,442,494 1,359,336 1,353,583 -88,910 -6.2 -5,753 -0.4
Sunday Mail 184,145 160,767 158,324 -25,822 -14.0 -2,444 -1.5
Sunday Mirror 708,860 590,854 577,022 -131,838 -18.6 -13,833 -2.3

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