Guardian's circulation decline continues

14 Sep 2017  |  Newsline Staff 
Guardian's circulation decline continues

Daily Market

Several titles displayed small period on period increases in August, according to the latest ABC results.

With a 0.7% increase, i added nearly 2,000 copies, whilst Daily Mail had a 0.2% increase.

Within the popular market, Daily Record, Daily Mirror and Daily Star all had PoP circulation increases, of 1.3%, 0.2% and 0.4% respectively.

Looking year on year, both Daily Telegraph and Times have increased their circulations, up 2.9% and 1.2% respectively.

Meanwhile, Guardian had the largest PoP decline in the market, down -2.2%, whilst Financial Times declines by -1.1%.

Overall the daily market was down -0.4% over the period and -5.4% over the year.

Sunday Market

Sunday Express recorded a 1% increase in August PoP, adding nearly 3,500 onto its circulation.

Meanwhile, in the popular market, both Sun on Sunday and Sunday Mail had increases of 0.3% and 2.1%, adding 4,500 on the Sun on Sunday and over 3,000 onto Sunday Mail.

Sunday Times
took the biggest hit, losing 1% of its circulation PoP, however it is still comfortably the largest title in the quality market at 758,000 copies.

Overall the market was down -0.3% PoP and -10.1% YoY.

London Free Press

Circulation for London Evening Standard was down -5.5% compared with the previous month - a loss of 49,000 copies.

City A.M.'s circulation remained fairly flat over the period, with a -0.6% decline translating to a loss of just over 500 copies.

Although Metro was down -1.6% PoP, its circulation increased 17.0% year-on-year, helping to boost the overall market by 7% over the year.

National Newspaper ABC Figures - August 2017
Daily Titles Aug-16 Jul-17 Aug-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,972,999 7,567,279 7,540,658 -432,341 -5.4 -26,621 -0.4
Quality
Daily Telegraph 462,899 477,927 476,466 13,567 2.9 -1,461 -0.3
Financial Times 189,251 186,018 183,904 -5,347 -2.8 -2,114 -1.1
Guardian 157,317 149,420 146,100 -11,217 -7.1 -3,320 -2.2
i 291,359 267,857 269,853 -21,506 -7.4 1,996 0.7
Times 443,361 450,064 448,533 5,172 1.2 -1,531 -0.3
Mid Market
Daily Express 412,067 380,632 377,416 -34,651 -8.4 -3,216 -0.8
Daily Mail 1,538,618 1,425,671 1,428,541 -110,077 -7.2 2,870 0.2
Popular
Daily Mirror 772,330 625,278 626,541 -145,789 -18.9 1,263 0.2
Daily Record 168,999 143,635 145,523 -23,476 -13.9 1,888 1.3
Daily Star 493,729 421,812 423,528 -70,201 -14.2 1,716 0.4
Sun 1,722,145 1,568,250 1,564,249 -157,896 -9.2 -4,001 -0.3
Other
Metro (UK footprint - Mon-Fri) 1,320,924 1,470,715 1,450,004 129,080 9.8 -20,711 -1.4
National Newspaper ABC Figures - August 2017
Sunday Titles Aug-16 Jul-17 Aug-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,102,626 5,504,624 5,488,946 -613,680 -10.1 -15,678 -0.3
Quality
Observer 181,835 178,545 177,444 -4,391 -2.4 -1,101 -0.6
Sunday Times 767,016 765,884 758,236 -8,780 -1.1 -7,648 -1.0
Sunday Telegraph 372,272 351,709 350,019 -22,253 -6.0 -1,690 -0.5
Mid Market
Mail On Sunday 1,343,394 1,232,789 1,224,120 -119,274 -8.9 -8,669 -0.7
Sunday Express 360,435 330,816 334,204 -26,231 -7.3 3,388 1.0
Sunday Post 151,462 135,181 134,188 -17,274 -11.4 -993 -0.7
Popular
Daily Star Sunday. 302,009 259,541 258,665 -43,344 -14.4 -876 -0.3
Sunday People 271,157 214,861 213,652 -57,505 -21.2 -1,209 -0.6
Sun on Sunday 1,476,370 1,339,583 1,344,170 -132,200 -9.0 4,587 0.3
Sunday Mail 183,532 152,892 156,053 -27,479 -15.0 3,161 2.1
Sunday Mirror 693,144 542,823 538,195 -154,949 -22.4 -4,628 -0.9
Free Press in London ABC Figures - August 2017
London Free Press Aug-16 Jul-17 Aug-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,698,864 1,882,452 1,818,249 119,385 7.0 -64,203 -3.4
City A.M 91,372 90,908 90,388 -984 -1.1 -520 -0.6
London Evening Standard 858,504 899,484 850,073 -8,431 -1.0 -49,411 -5.5
Metro (London) 748,988 892,060 877,788 128,800 17.2 -14,272 -1.6
National Newspaper ABC Figures - March 2017 - August 2017
Daily Titles Mar 16 - Aug 16 Feb 16 - Jul 17 Mar 17 - Aug 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,729,587 6,193,099 6,170,672 -558,914 -8.3 -22,426 -0.4
Quality
Daily Telegraph 486,571 471,122 474,143 -12,428 -2.6 3,021 0.6
Financial Times 196,975 190,855 190,796 -6,179 -3.1 -59 -0.0
Guardian 166,042 154,081 152,747 -13,295 -8.0 -1,333 -0.9
i 287,022 266,925 267,563 -19,459 -6.8 638 0.2
Times 439,619 448,800 449,980 10,361 2.4 1,180 0.3
Mid Market
Daily Express 417,558 384,301 382,467 -35,091 -8.4 -1,833 -0.5
Daily Mail 1,551,315 1,443,143 1,439,103 -112,212 -7.2 -4,040 -0.3
Popular
Daily Mirror 777,400 665,489 653,752 -123,648 -15.9 -11,738 -1.8
Daily Record 170,355 148,861 147,589 -22,765 -13.4 -1,272 -0.9
Daily Star 505,022 431,991 429,382 -75,639 -15.0 -2,608 -0.6
Sun 1,731,708 1,587,531 1,583,149 -148,559 -8.6 -4,381 -0.3
National Newspaper ABC Figures - March 2017 - August 2017
Sunday Titles Mar 16 - Aug 16 Feb 16 - Jul 17 Mar 17 - Aug 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,158,209 5,605,466 5,572,150 -586,059 -9.5 -33,316 -0.6
Quality
Observer 191,911 182,572 181,584 -10,327 -5.4 -988 -0.5
Sunday Times 783,433 787,172 782,227 -1,206 -0.2 -4,945 -0.6
Sunday Telegraph 372,901 355,146 354,071 -18,831 -5.0 -1,076 -0.3
Mid Market
Sunday Express 366,822 332,829 332,833 -33,989 -9.3 4 0.0
Mail On Sunday 1,359,341 1,240,637 1,237,100 -122,241 -9.0 -3,537 -0.3
Sunday Post 154,657 138,361 137,101 -17,556 -11.4 -1,260 -0.9
Popular
Daily Star Sunday. 318,161 252,863 252,859 -65,303 -20.5 -4 -0.0
Sunday People 272,336 226,956 223,158 -49,179 -18.1 -3,799 -1.7
Sun on Sunday 1,452,720 1,353,583 1,349,331 -103,389 -7.1 -4,252 -0.3
Sunday Mail 183,340 158,324 156,701 -26,638 -14.5 -1,623 -1.0
Sunday Mirror 702,586 577,022 565,185 -137,401 -19.6 -11,836 -2.1

Latest

The football TV rights saucepan has finally boiled over The digital tide cannot be turned First adtech company receives IAB 'Gold Standard' ABC Magazine circulations: Women's weekly The Media & Marketing Podcast: MediaCom's Josh Krichefski

Related articles

FT leads daily market with 3.5% sales lift in September Quality titles perform best in run-up to general election Newspaper ABCs, March 2017
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.