ABC Online: Independent traffic down -10%

19 Oct 2017  |  Newsline Staff 
ABC Online: Independent traffic down -10%

Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September - a loss of more than 660,200 unique daily browsers compared with the previous month.

However, it is still the third most-popular news website with 5.9 million visitors a day.

Trinity Mirror's regional and digital portfolios also recorded declines in traffic over the month - down -7.4% and -5.8%, respectively - while traffic to the Evening Standard's website was down -5.1%.

MailOnline and Metro, however, managed to draw in a small amount of extra traffic - with a 0.65% increase taking MailOnline's audience to almost 14.2 million, and a 1.8% increase boosting Metro's online audience by 41,700.

ABC online newspapers - Sep 2017
Site Sep 17 daily average unique browsers Aug 17 daily average unique browsers Actual change % change
MailOnline 14,160,840 14,068,817 92,023 0.65
Trinity Mirror Group - Digital 9,147,689 9,712,571 -564,882 -5.82
The Independent 5,865,272 6,525,514 -660,242 -10.12
The Sun 5,213,597 5,350,725 -137,128 -2.56
Mirror Group Nationals 4,916,288 5,110,009 -193,721 -3.79
Trinity Mirror Regional Network 4,549,295 4,915,058 -365,763 -7.44
Metro 2,378,940 2,337,194 41,746 1.79
Manchester Evening News 826,514 951,812 -125,298 -13.16
Evening Standard 740,202 780,113 -39,911 -5.12
Liverpool Echo 622,187 796,714 -174,527 -21.91
Wales Online 407,724 423,835 -16,111 -3.80
Birmingham Mail 370,884 400,978 -30,094 -7.51
ChronicleLive 262,981 296,428 -33,447 -11.28
Bristol Post 185,830 155,673 30,157 19.37
Hull Daily Mail 138,391 134,072 4,319 3.22
Daily Post (Wales) 128,846 115,484 13,362 11.57
GazetteLive 117,786 129,721 -11,935 -9.20
Nottingham Post 116,885 119,585 -2,700 -2.26
Coventry Telegraph 102,302 109,935 -7,633 -6.94
Plymouth Herald 99,144 98,912 232 0.23
Stoke Sentinel 94,508 99,540 -5,032 -5.06
Leicester Mercury 88,945 99,590 -10,645 -10.69
Derby Telegraph 85,705 97,430 -11,725 -12.03
Cambridge News 80,472 63,150 17,322 27.43
Huddersfield Daily Examiner 80,003 82,163 -2,160 -2.63
Get Surrey 74,370 74,455 -85 -0.11
Get Reading 50,827 61,374 -10,547 -17.18
Grimsby Telegraph 48,609 50,058 -1,449 -2.89
Visiter.co.uk 17,970 16,374 1,596 9.75
theguardian.com na* na* na* na*
ABC
* theguardian.com is not included in this month’s ABC Web Traffic Certification as it transitions to a new data analytics provider that does not currently supply ABC with sufficient data for an audit.

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