ABCs: Financial Times leads daily market with 3.5% sales lift in September

19 Oct 2017  |  Ellen Hammett 
ABCs: Financial Times leads daily market with 3.5% sales lift in September

Daily Market

Quality market titles the Financial Times and the Guardian, alongside Metro's UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.

A 3.5% period-on-period sales boost added an extra 6,400 copies to the FT, while a small 0.9% increase gave the Guardian an extra 1,300. Metro UK was up 1.6%, amounting to an extra 23,000 copies across the UK.

While the Telegraph and Times saw sales slide slightly compared with the previous month, they were the only two newspapers in the entire daily market to record any year-on-year increase in circulation - up 2.4% and 1.5%, respectively.

In terms of period declines, the Daily Record performed worst with a -2.8% decrease in sales, followed by the Daily Star which was down -1.8% and the Daily Mail, down -1.7%.

However, it was the Mirror that fared worst of all over the year, with a -19.5% decline cutting its total circulation by 150,000 copies.

Sunday Market

The Sunday Times was the only Sunday newspaper to record an increase in circulation over the month, up 0.2%.

By comparison, the worst-performing title period-on-period was the Sunday Express, down -3.3% (-11,000 copies), followed by the Sunday Mail (-3% PoP).

Over the year, the quality market continues to perform well in comparison to the rest of the market, with the Sunday Times down -1.7%, the Observer down -3.4% and the Sunday Telegraph down -5%.

At the other end of the spectrum, the Sunday Mirror was down -22.6% year-on-year, Sunday People down -21.5% YoY and Sunday Mail down -15.9% YoY - resulting in an overall market decline of -10.2% YoY.

London Free Press

Helped by a 4.1% PoP increase in circulation for London Evening Standard and a 1.7% increase for Metro (London), the overall free market was up 2.8% over the month. Even City A.M. enjoyed a very small 0.4% increase.

Equally small decreases over the year at City A.M. (-0.6%) and London Evening Standard (-0.7%) were not enough to offset Metro (London)'s healthy 19.2% increase, which helped boost the market by 7.9% year-on-year.

National Newspaper ABC Figures - September 2017
Daily Titles Sep-16 Aug-17 Sep-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,909,015 7,540,658 7,490,792 -418,223 -5.3 -49,866 -0.7
Quality
Daily Telegraph 458,272 476,466 469,436 11,164 2.4 -7,030 -1.5
Financial Times 193,553 183,904 190,265 -3,288 -1.7 6,361 3.5
Guardian 157,704 146,100 147,370 -10,334 -6.6 1,270 0.9
i 290,263 269,853 265,949 -24,314 -8.4 -3,904 -1.4
Times 440,048 448,533 446,463 6,415 1.5 -2,070 -0.5
Mid Market
Daily Express 401,914 377,416 374,013 -27,901 -6.9 -3,403 -0.9
Daily Mail 1,520,200 1,428,541 1,404,811 -115,389 -7.6 -23,730 -1.7
Popular
Daily Mirror 767,738 626,541 617,730 -150,008 -19.5 -8,811 -1.4
Daily Record 165,203 145,523 141,497 -23,706 -14.3 -4,026 -2.8
Daily Star 475,899 423,528 415,979 -59,920 -12.6 -7,549 -1.8
Sun 1,696,685 1,564,249 1,544,304 -152,381 -9.0 -19,945 -1.3
Other
Metro (UK footprint - Mon-Fri) 1,341,536 1,450,004 1,472,975 131,439 9.8 22,971 1.6
National Newspaper ABC Figures - September 2017
Sunday Titles Sep-16 Aug-17 Sep-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,028,105 5,488,946 5,412,513 -615,592 -10.2 -76,433 -1.4
Quality
Observer 182,636 177,444 176,474 -6,162 -3.4 -970 -0.5
Sunday Times 772,614 758,236 759,487 -13,127 -1.7 1,251 0.2
Sunday Telegraph 364,191 350,019 345,930 -18,261 -5.0 -4,089 -1.2
Mid Market
Mail On Sunday 1,328,581 1,224,120 1,202,961 -125,620 -9.5 -21,159 -1.7
Sunday Express 351,584 334,204 323,175 -28,409 -8.1 -11,029 -3.3
Sunday Post 147,433 134,188 133,115 -14,318 -9.7 -1,073 -0.8
Popular
Daily Star Sunday. 285,225 258,665 253,592 -31,633 -11.1 -5,073 -2.0
Sunday People 265,747 213,652 208,702 -57,045 -21.5 -4,950 -2.3
Sun on Sunday 1,457,999 1,344,170 1,322,204 -135,795 -9.3 -21,966 -1.6
Sunday Mail 179,964 156,053 151,366 -28,598 -15.9 -4,687 -3.0
Sunday Mirror 692,131 538,195 535,507 -156,624 -22.6 -2,688 -0.5
Free Press in London ABC Figures - September 2017
London Free Press Sep-16 Aug-17 Sep-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,731,183 1,818,249 1,868,333 137,150 7.9 50,084 2.8
City A.M 91,372 90,388 90,791 -581 -0.6 403 0.4
London Evening Standard 890,823 850,073 884,728 -6,095 -0.7 34,655 4.1
Metro (London) 748,988 877,788 892,814 143,826 19.2 15,026 1.7
National Newspaper ABC Figures - April 2017 - September 2017
Daily Titles Apr 16 - Sep 16 Mar 17 - Aug 17 Apr 17 - Sep 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,701,911 6,170,672 6,130,755 -571,156 -8.5 -39,917 -0.6
Quality
Daily Telegraph 482,131 474,143 475,933 -6,198 -1.3 1,790 0.4
Financial Times 195,256 190,796 190,843 -4,412 -2.3 47 0.0
Guardian 164,720 152,747 151,579 -13,141 -8.0 -1,169 -0.8
i 290,718 267,563 267,706 -23,012 -7.9 143 0.1
Times 443,187 449,980 451,141 7,954 1.8 1,161 0.3
Mid Market
Daily Express 415,057 382,467 379,999 -35,058 -8.4 -2,469 -0.6
Daily Mail 1,540,878 1,439,103 1,431,758 -109,120 -7.1 -7,345 -0.5
Popular
Daily Mirror 774,338 653,752 639,176 -135,162 -17.5 -14,576 -2.2
Daily Record 168,883 147,589 145,439 -23,444 -13.9 -2,151 -1.5
Daily Star 503,046 429,382 425,302 -77,744 -15.5 -4,080 -1.0
Sun 1,723,697 1,583,149 1,571,880 -151,817 -8.8 -11,269 -0.7
National Newspaper ABC Figures - April 2017 - September 2017
Sunday Titles Apr 16 - Sep 16 Mar 17 - Aug 17 Apr 17 - Sep 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,141,660 5,572,150 5,523,248 -618,411 -10.1 -48,901 -0.9
Quality
Observer 191,306 181,584 181,036 -10,270 -5.4 -548 -0.3
Sunday Times 783,239 782,227 776,213 -7,026 -0.9 -6,014 -0.8
Sunday Telegraph 373,268 354,071 352,027 -21,241 -5.7 -2,044 -0.6
Mid Market
Sunday Express 364,056 332,833 330,622 -33,434 -9.2 -2,211 -0.7
Mail On Sunday 1,351,909 1,237,100 1,228,053 -123,856 -9.2 -9,047 -0.7
Sunday Post 152,215 137,101 135,441 -16,774 -11.0 -1,660 -1.2
Popular
Daily Star Sunday. 315,659 252,859 253,715 -61,943 -19.6 857 0.3
Sunday People 270,348 223,158 218,421 -51,928 -19.2 -4,737 -2.1
Sun on Sunday 1,459,015 1,349,331 1,341,467 -117,548 -8.1 -7,864 -0.6
Sunday Mail 182,038 156,701 154,748 -27,289 -15.0 -1,953 -1.2
Sunday Mirror 698,607 565,185 551,505 -147,102 -21.1 -13,681 -2.4

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