Rajar Q3 2017: National stations and networks

26 Oct 2017  |  Newsline Staff 
Rajar Q3 2017: National stations and networks

As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.

Reach

Both Bauer and Global reported some impressive increases in weekly reach in the third quarter of 2017, while BBC stations posted a mixed bag of results.

For Bauer, Magic was up 12.3% quarter-on-quarter (QoQ), Absolute Radio and Kerrang both up 16.9% QoQ, Absolute Radio 90s up 16.1% QoQ and Magic Chilled up 33% QoQ.

Meanwhile, Global's Capital XTRA UK was up 22.6% QoQ, Heart 80s up 27.5% QoQ, Smooth Extra up 15.1% QoQ and Radio X Network UK up 9.5% QoQ.

BBC Radio 5 Live Sports Extra led the charge at the BBC with a 31.9% increase in weekly reach, while BBC 6 Music was up 8.7% QoQ.

Meanwhile, BBC Radio 2 was up 3.2% QoQ, BBC Radio 1 up 1.2% QoQ, BBC Radio 4 (including 4 Extra) down -2.2% QoQ and BBC Radio 3 down -4.8% QoQ.

Share

Share of listening does not tend to change much, and that is still true of Q3 2017.

The long-standing market leader, Total Global Radio, claims 20.6% of the market after zero percentage point change compared with Q2. The network was up 0.6pp year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was up 0.7 percentage points QoQ to 17.5%, while Bauer Radio (Total) was up 0.6pp to claim a 14.8% share of the market.

Radio 4 (including 4 Extra) claims a 13% share of listening, and was down just -0.5pp.

The next largest shares belong to Heart Brand (UK) with a 6.3% share (Heart Network UK has 5.7%), and BBC Radio 1 with 5.9% after a drop of just -0.3pp.

Average Hours

BBC Radio 2 currently hosts the top spot for average listening hours - with its sister station, BBC Radio 4, only narrowly behind.

BBC Radio 2 clocks up an average 11.9 hours per listener (a 1.7% rise on Q2), while BBC Radio 4 secures 11.7 hours (no change).

Meanwhile, LBC Network recorded a 2.8% boost in the quarter and boasts a healthy 10.9 hours. Over the year the station has performed very well - up almost 7%.

No change for Total Global Radio (UK), which saw its average listening time remain static at 9.1 hours.

Meanwhile, digital only-station BBC 6 Music was down -1.1% to 8.6 hours - with a steeper 7.5% decline over the year.

National Stations Weekly Reach (000s)
Group Ending Sep 16 Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 QoQ % Change Jun17 vs Sep17 YoY % Change Sep16 vs Sep17
Total Global Radio (UK) Global Radio 23014 22740 22664 23334 23519 0.8 2.2
Bauer Radio - Total Bauer Radio 17873 17597 16947 17249 17795 3.2 -0.4
BBC Radio 2 BBC 15144 15051 15020 14884 15357 3.2 1.4
BBC Radio 4 (including 4 Extra) BBC 11632 11694 11524 11923 11656 -2.2 0.2
BBC Radio 4 BBC 11227 11332 11113 11551 11217 -2.9 -0.1
BBC Radio 1 BBC 9873 9562 9103 9586 9697 1.2 -1.8
Heart Brand (UK) Global Radio 9602 9282 8960 9557 9487 -0.7 -1.2
Heart Network (UK) Global Radio 9101 8949 8715 8712 8644 -0.8 -5.0
Capital Brand (UK) Global Radio 8740 8473 8306 8620 8572 -0.6 -1.9
Capital Network (UK) Global Radio 8055 7791 7761 8055 7760 -3.7 -3.7
Bauer City Network Bauer Radio 6999 6947 6807 6696 6753 0.9 -3.5
Kiss Network Bauer Radio 5425 5237 5068 5393 5686 5.4 4.8
Smooth Brand (UK) Global Radio 5479 5430 5359 5556 5674 2.1 3.6
BBC Radio 5 live (inc. sports extra) BBC 5975 5958 5555 5631 5578 -0.9 -6.6
Classic FM Global Radio 5281 5365 5363 5781 5433 -6.0 2.9
Smooth Radio Network (UK) Global Radio 4749 4751 4891 5091 5104 0.3 7.5
BBC Radio 5 live BBC 5502 5713 5341 5317 5067 -4.7 -7.9
Kiss Bauer Radio 4326 4373 3990 4609 4527 -1.8 4.6
Absolute Radio Network Bauer Radio 4471 4530 4242 4297 4501 4.7 0.7
Wireless Group (inc. National Stations) Wireless Group 4595 4549 4445 4309 4498 4.4 -2.1
Magic Network Bauer Radio 3684 3648 3559 3630 3747 3.2 1.7
Magic Bauer Radio 3391 3200 2932 2947 3310 12.3 -2.4
talkSPORT TalkSPORT 2857 3007 2729 2622 2926 11.6 2.4
Absolute Radio Bauer Radio 2643 2141 2170 2104 2460 16.9 -6.9
BBC 6 Music BBC 2342 2329 2351 2235 2430 8.7 3.8
BBC Radio 4 Extra BBC 2043 2184 2019 2093 2153 2.9 5.4
LBC Network (UK) Global Radio 1801 1686 1779 2038 2084 2.3 15.7
BBC Radio 3 BBC 1977 2120 1884 2062 1963 -4.8 -0.7
Kisstory Bauer Radio 1611 1402 1551 1734 1823 5.1 13.2
BBC Radio 5 live sports extra BBC 1601 1167 830 1246 1643 31.9 2.6
Absolute 80s Bauer Radio 1458 1529 1359 1512 1532 1.3 5.1
Radio X Network (UK) Global Radio 1265 1254 1318 1391 1523 9.5 20.4
BBC World Service BBC 1537 1526 1334 1593 1492 -6.3 -2.9
Capital XTRA (UK) Global Radio 1324 1299 1130 1194 1464 22.6 10.6
Gold Network (UK) Global Radio 1154 1120 1143 1168 1108 -5.1 -4.0
Heart 80s Global Radio n/a n/a n/a 852 1086 27.5 n/a
1Xtra from the BBC BBC 1026 909 939 1031 1082 4.9 5.5
Planet Rock Bauer Radio 1060 958 1026 1075 1050 -2.3 -0.9
Smooth Extra Global Radio 1070 810 662 777 894 15.1 -16.4
Absolute Radio 90s Bauer Radio 703 727 637 651 756 16.1 7.5
BBC Asian Network UK BBC 662 632 623 646 662 2.5 0
Absolute Radio Classic Rock Bauer Radio 646 703 673 644 637 -1.1 -1.4
Heat Bauer Radio 841 720 594 591 616 4.2 -26.8
Kerrang! Bauer Radio 769 739 595 526 615 16.9 -20.0
The Hits Bauer Radio 738 605 592 586 600 2.4 -18.7
Jazz FM Jazz FM 556 541 469 556 570 2.5 2.5
Virgin Radio TalkSPORT 345 324 373 364 556 52.7 61.2
Mellow Magic Bauer Radio 424 446 470 518 519 0.2 22.4
Kiss Fresh Bauer Radio 611 492 487 526 519 -1.3 -15.1
Heart Extra Global Radio 664 437 527 427 456 6.8 -31.3
Sunrise Radio National Sunrise Radio 326 461 362 380 354 -6.8 8.6
talkSPORT2 TalkSPORT 250 294 271 336 342 1.8 36.8
Magic Chilled Bauer Radio 240 235 202 203 270 33.0 12.5
Absolute Radio 70s Bauer Radio 280 270 291 286 259 -9.4 -7.5
talkRADIO TalkSPORT 304 252 238 275 256 -6.9 -15.8
JACK/UNION JACK TOTAL (national+local) JACK n/a n/a n/a n/a 247 n/a n/a
Magic Soul Bauer Radio n/a n/a 242 244 237 -2.9 n/a
UCB 1 UCB 1 191 225 178 185 174 -5.9 -8.9
Union JACK Union JACK n/a n/a 71 80 101 26.3 n/a
The Arrow Global Radio 76 95 47 78 68 -12.8 -10.5
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Sep 16 Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 QoQ % Point Change Jun17 vs Sep17 YoY % Point Change Sep16 vs Sep17
Total Global Radio (UK) Global Radio 20.0 19.6 19.6 20.6 20.6 0 0.6
BBC Radio 2 BBC 16.7 17.3 18.1 16.8 17.5 0.7 0.8
Bauer Radio - Total Bauer Radio 15.1 15.0 14.6 14.2 14.8 0.6 -0.3
BBC Radio 4 (including 4 Extra) BBC 12.9 13.8 13.7 13.5 13.0 -0.5 0.1
BBC Radio 4 BBC 11.8 12.7 12.5 12.3 11.8 -0.5 0
Heart Brand (UK) Global Radio 6.4 6.4 6.6 6.2 6.3 0.1 -0.1
BBC Radio 1 BBC 6.0 5.8 5.6 6.2 5.9 -0.3 -0.1
Heart Network (UK) Global Radio 6.2 6.2 6.3 6.1 5.7 -0.4 -0.5
Bauer City Network Bauer Radio 5.8 5.8 5.5 5.2 5.2 0 -0.6
Capital Brand (UK) Global Radio 4.8 4.6 4.6 4.7 4.7 0 -0.1
Capital Network (UK) Global Radio 4.2 4.1 4.1 4.3 4.2 -0.1 0
BBC Radio 5 live (inc. sports extra) BBC 4.1 3.9 3.7 3.7 4.1 0.4 0
Smooth Brand (UK) Global Radio 4.0 3.9 3.8 4.1 4.0 -0.1 0
Smooth Radio Network (UK) Global Radio 3.4 3.3 3.3 3.6 3.5 -0.1 0.1
Classic FM Global Radio 3.5 3.4 3.4 3.9 3.5 -0.4 0
BBC Radio 5 live BBC 3.5 3.6 3.6 3.4 3.4 0 -0.1
Kiss Network Bauer Radio 3.0 3.0 2.7 2.7 3.2 0.5 0.2
Absolute Radio Network Bauer Radio 3.0 3.2 3.2 3.2 3.2 0 0.2
Wireless Group (inc. National Stations) Wireless Group 3.2 3.1 3.0 2.8 2.8 0 -0.4
Kiss Bauer Radio 2.0 2.2 1.8 2.0 2.4 0.4 0.4
LBC Network (UK) Global Radio 1.8 1.7 1.9 2.1 2.2 0.1 0.4
BBC 6 Music BBC 2.1 2.2 2.3 1.9 2.0 0.1 -0.1
Absolute Radio Bauer Radio 1.7 1.5 1.7 1.7 1.9 0.2 0.2
Magic Network Bauer Radio 1.8 1.9 2.0 1.9 1.9 0 0.1
talkSPORT TalkSPORT 2.0 1.7 1.8 1.5 1.9 0.4 -0.1
Magic Bauer Radio 1.5 1.7 1.6 1.3 1.6 0.3 0.1
BBC Radio 4 Extra BBC 1.1 1.2 1.2 1.2 1.2 0 0.1
BBC Radio 3 BBC 1.2 1.4 1.1 1.2 1.1 -0.1 -0.1
Radio X Network (UK) Global Radio 0.9 0.9 0.9 1.0 1.0 0 0.1
Planet Rock Bauer Radio 0.8 0.8 0.8 0.9 0.8 -0.1 0
Kisstory Bauer Radio 0.9 0.6 0.6 0.7 0.8 0.1 -0.1
Gold Network (UK) Global Radio 0.9 0.8 0.8 0.9 0.8 -0.1 -0.1
BBC Radio 5 live sports extra BBC 0.6 0.3 0.2 0.3 0.8 0.5 0.2
BBC World Service BBC 0.7 0.7 0.7 0.9 0.7 -0.2 0
Absolute 80s Bauer Radio 0.8 0.9 0.8 0.7 0.7 0 -0.1
1Xtra from the BBC BBC 0.4 0.4 0.4 0.5 0.5 0 0.1
Capital XTRA (UK) Global Radio 0.6 0.5 0.4 0.4 0.5 0.1 -0.1
Heart 80s Global Radio n/a n/a n/a 0.4 0.5 0.1 n/a
Smooth Extra Global Radio 0.6 0.6 0.4 0.5 0.5 0 -0.1
Mellow Magic Bauer Radio 0.2 0.2 0.2 0.2 0.3 0.1 0.1
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Absolute Radio Classic Rock Bauer Radio 0.3 0.3 0.4 0.3 0.3 0 0
BBC Asian Network UK BBC 0.4 0.4 0.4 0.3 0.3 0 -0.1
Heart Extra Global Radio 0.3 0.2 0.2 0.2 0.2 0 -0.1
Kiss Fresh Bauer Radio 0.2 0.2 0.1 0.1 0.2 0.1 0
Heat Bauer Radio 0.3 0.2 0.2 0.2 0.2 0 -0.1
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
Kerrang! Bauer Radio 0.3 0.3 0.2 0.2 0.2 0 -0.1
The Hits Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Virgin Radio TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
Magic Chilled Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Magic Soul Bauer Radio n/a n/a 0.1 0.1 0.1 0 n/a
Sunrise Radio National Sunrise Radio 0.1 0.2 0.3 0.2 0.1 -0.1 0
talkRADIO TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
talkSPORT2 TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
UCB 1 UCB 1 0.1 0.1 0.2 0.1 0.1 0 0
JACK/UNION JACK TOTAL (national+local) JACK n/a n/a n/a N/A 0.1 n/a n/a
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Union JACK Union JACK n/a n/a 0 0 0 n/a n/a
The Arrow Global Radio 0.1 0.1 0 0 0 n/a -0.1
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Sep 16 Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 QoQ % Change Jun17 vs Sep17 YoY % Change Sep16 vs Sep17
BBC Radio 2 BBC 11.4 12.1 12.3 11.7 11.9 1.7 4.4
BBC Radio 4 (including 4 Extra) BBC 11.5 12.4 12.2 11.7 11.7 0 1.7
BBC Radio 4 BBC 10.9 11.7 11.5 11.0 11.0 0 0.9
LBC Network (UK) Global Radio 10.2 10.5 10.9 10.6 10.9 2.8 6.9
Total Global Radio (UK) Global Radio 9.0 9.0 8.9 9.1 9.1 0 1.1
Bauer Radio - Total Bauer Radio 8.8 8.9 8.9 8.5 8.6 1.2 -2.3
BBC 6 Music BBC 9.3 10.0 10.0 8.7 8.6 -1.1 -7.5
Absolute Radio Bauer Radio 6.8 7.2 8.0 8.1 8.3 2.5 22.1
Bauer City Network Bauer Radio 8.6 8.7 8.4 8.0 8.1 1.3 -5.8
Gold Network (UK) Global Radio 8.3 7.5 7.6 7.9 7.9 0 -4.8
BBC Radio 5 live (inc. sports extra) BBC 7.1 6.8 6.9 6.8 7.8 14.7 9.9
Planet Rock Bauer Radio 7.5 8.2 7.6 8.6 7.6 -11.6 1.3
Smooth Brand (UK) Global Radio 7.6 7.5 7.3 7.5 7.4 -1.3 -2.6
Absolute Radio Network Bauer Radio 7.0 7.3 7.8 7.7 7.3 -5.2 4.3
Smooth Radio Network (UK) Global Radio 7.5 7.3 7.0 7.3 7.2 -1.4 -4.0
Radio X Network (UK) Global Radio 7.2 7.4 7.3 7.2 6.9 -4.2 -4.2
talkSPORT TalkSPORT 7.4 6.1 6.7 5.9 6.9 16.9 -6.8
BBC Radio 5 live BBC 6.5 6.6 6.9 6.6 6.9 4.5 6.2
Heart Brand (UK) Global Radio 6.9 7.2 7.6 6.7 6.9 3.0 0
Heart Network (UK) Global Radio 7.1 7.2 7.5 7.3 6.9 -5.5 -2.8
Classic FM Global Radio 6.8 6.6 6.5 7.0 6.8 -2.9 0
Wireless Group (inc. National Stations) Wireless Group 7.2 7.0 6.9 6.8 6.6 -2.9 -8.3
BBC Radio 1 BBC 6.3 6.4 6.3 6.7 6.3 -6.0 0
BBC Radio 4 Extra BBC 5.4 5.5 6.1 5.7 6.1 7.0 13.0
Capital Brand (UK) Global Radio 5.7 5.7 5.7 5.6 5.8 3.6 1.8
Kiss Network Bauer Radio 5.8 6.0 5.6 5.1 5.8 13.7 0
The Arrow Global Radio 9.3 6.2 4.5 5.9 5.7 -3.4 -38.7
BBC Radio 3 BBC 6.2 6.8 6.1 6.1 5.7 -6.6 -8.1
Capital Network (UK) Global Radio 5.4 5.5 5.5 5.5 5.6 1.8 3.7
Kiss Bauer Radio 4.9 5.2 4.6 4.4 5.5 25.0 12.2
Smooth Extra Global Radio 5.5 7.4 5.9 6.0 5.5 -8.3 0
Magic Network Bauer Radio 5.2 5.3 5.8 5.5 5.4 -1.8 3.8
BBC Asian Network UK BBC 6.4 6.8 5.9 4.9 5.4 10.2 -15.6
BBC World Service BBC 4.8 5.0 5.5 6.0 5.1 -15.0 6.2
Mellow Magic Bauer Radio 3.9 4.2 4.7 4.6 5.1 10.9 30.8
BBC Radio 5 live sports extra BBC 3.9 2.7 1.9 2.7 5.0 85.2 28.2
JACK/UNION JACK TOTAL (national+local) JACK n/a n/a n/a n/a 5.0 n/a n/a
Magic Bauer Radio 4.7 5.5 5.5 4.6 4.9 6.5 4.3
UCB 1 UCB 1 6.7 5.4 10.8 5.1 4.8 -5.9 -28.4
1Xtra from the BBC BBC 4.5 4.6 4.7 4.5 4.8 6.7 6.7
Absolute 80s Bauer Radio 5.5 5.9 6.0 4.9 4.8 -2.0 -12.7
Kisstory Bauer Radio 5.5 4.6 4.1 4.3 4.7 9.3 -14.5
Absolute Radio 90s Bauer Radio 3.9 4.1 4.3 4.6 4.6 0 17.9
Heart 80s Global Radio n/a n/a n/a 4.5 4.5 0 n/a
Absolute Radio Classic Rock Bauer Radio 4.4 4.7 5.6 5.2 4.4 -15.4 n/a
talkRADIO TalkSPORT 4.5 2.4 3.1 4.1 4.4 7.3 -2.2
Sunrise Radio National Sunrise Radio 4.0 4.7 7.4 5.7 4.2 -26.3 5.0
Kerrang! Bauer Radio 4.1 3.7 4.2 4.0 4.1 2.5 0
Jazz FM Jazz FM 3.7 3.7 3.6 3.0 4.0 33.3 8.1
Magic Chilled Bauer Radio 3.6 3.9 3.7 4.7 3.9 -17.0 8.3
Magic Soul Bauer Radio n/a n/a 5.4 4.1 3.8 -7.3 n/a
Capital XTRA (UK) Global Radio 4.7 4.4 3.9 3.5 3.8 8.6 -19.1
Heart Extra Global Radio 4.5 4.4 4.3 3.8 3.7 -2.6 -17.8
Heat Bauer Radio 3.8 3.3 3.3 4.1 3.6 -12.2 -5.3
Absolute Radio 70s Bauer Radio 4.1 4.8 5.0 4.0 3.5 -12.5 -14.6
Kiss Fresh Bauer Radio 3.1 3.6 3.0 2.8 3.3 17.9 6.5
Union JACK Union JACK n/a n/a 3.7 4.5 3.3 -26.7 n/a
Virgin Radio TalkSPORT 3.6 2.3 2.8 3.1 2.8 -9.7 -22.2
The Hits Bauer Radio 3.2 3.2 3.2 3.2 2.8 -12.5 -12.5
talkSPORT2 TalkSPORT 3.5 2.9 2.8 3.0 2.4 -20.0 -31.4
Source: RAJAR

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