October ABCs: Financial Times continues to lead daily market

16 Nov 2017  |  Ellen Hammett 
October ABCs: Financial Times continues to lead daily market

Daily Market

The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period (PoP) rise taking total sales to almost 192,500.

While the most popular quality title, the Daily Telegraph, was down -0.8% PoP, it was one of just two titles in the entire market to increase circulation over the year - up 1.9%. Similarly, while The Times was down -0.4% PoP it was up 1.6% year-on-year (YoY).

This is in contrast to much heftier yearly declines elsewhere, led by the Daily Mirror which has seen sales slide by more than a fifth over the last 12 months.

The Mirror also recorded the largest PoP decline, down -2.3%.

Sunday Market

A small 0.5% increase added an extra 805 copies to The Observer's overall circulation in October, while Sunday Express bagged itself an extra 300 after an even smaller 0.1% increase.

Following in the footsteps of its struggling daily counterpart, the Sunday Mirror recorded the greatest PoP and YoY declines, down -3.5% and -24.1%, respectively.

Sunday People also performed poorly over the year (-21.5%), followed by the Sunday Mail (-15.9%).

London Free Press

The London Evening Standard managed to add an extra 14,200 copies to its circulation in October after a 1.6% increase, while circulation for City A.M. and Metro (London) remained fairly flat.

Overall the market was up 0.8% PoP, thanks to the Evening Standard.

National Newspaper ABC Figures - October 2017
Daily Titles Oct-16 Sep-17 Oct-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,967,347 7,490,792 7,410,545 -556,802 -7.0 -80,247 -1.1
Quality
Daily Telegraph 456,999 469,436 465,802 8,803 1.9 -3,634 -0.8
Financial Times 194,152 190,265 192,478 -1,674 -0.9 2,213 1.2
Guardian 157,778 147,370 146,766 -11,012 -7.0 -604 -0.4
i 278,843 265,949 263,023 -15,820 -5.7 -2,926 -1.1
Times 437,352 446,463 444,493 7,141 1.6 -1,970 -0.4
Mid Market
Daily Express 397,236 374,013 368,959 -28,277 -7.1 -5,054 -1.4
Daily Mail 1,510,824 1,404,811 1,388,733 -122,091 -8.1 -16,078 -1.1
Popular
Daily Mirror 756,142 617,730 603,629 -152,513 -20.2 -14,101 -2.3
Daily Record 163,311 141,497 139,703 -23,608 -14.5 -1,794 -1.3
Daily Star 462,306 415,979 406,864 -55,442 -12.0 -9,115 -2.2
Sun 1,672,217 1,544,304 1,517,314 -154,903 -9.3 -26,990 -1.7
Other n/a n/a n/a n/a n/a n/a n/a
Metro (UK footprint - Mon-Fri) 1,480,187 1,472,975 1,472,781 -7,406 -0.5 -194 -0.0
National Newspaper ABC Figures - October 2017
Sunday Titles Oct-16 Sep-17 Oct-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,979,228 5,412,513 5,337,015 -642,213 -10.7 -75,498 -1.4
Quality
Observer 188,657 176,474 177,279 -11,378 -6.0 805 0.5
Sunday Times 781,237 759,487 750,770 -30,467 -3.9 -8,717 -1.1
Sunday Telegraph 364,785 345,930 344,758 -20,027 -5.5 -1,172 -0.3
Mid Market
Mail On Sunday 1,315,977 1,202,961 1,195,035 -120,942 -9.2 -7,926 -0.7
Sunday Express 349,220 323,175 323,474 -25,746 -7.4 299 0.1
Sunday Post 147,653 133,115 130,381 -17,272 -11.7 -2,734 -2.1
Popular
Daily Star Sunday. 274,796 253,592 247,992 -26,804 -9.8 -5,600 -2.2
Sunday People 263,011 208,702 206,593 -56,418 -21.5 -2,109 -1.0
Sun on Sunday 1,437,208 1,322,204 1,295,842 -141,366 -9.8 -26,362 -2.0
Sunday Mail 176,187 151,366 148,105 -28,082 -15.9 -3,261 -2.2
Sunday Mirror 680,497 535,507 516,786 -163,711 -24.1 -18,721 -3.5
Free Press in London ABC Figures - October 2017
London Free Press Oct-16 Sep-17 Oct-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,888,084 1,868,333 1,882,522 -5,562 -0.3 14,189 0.8
City A.M 91,392 90,791 91,186 -206 -0.2 395 0.4
London Evening Standard 899,847 884,728 898,885 -962 -0.1 14,157 1.6
Metro (London) 896,845 892,814 892,451 -4,394 -0.5 -363 -0.0
National Newspaper ABC Figures - May 2017 - October 2017
Daily Titles May 16 - Oct 16 Apr 17 - Sep 17 May 17 - Oct 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,662,543 6,130,755 6,081,815 -580,728 -8.7 -48,940 -0.8
Quality
Daily Telegraph 475,625 475,933 475,541 -83 -0.0 -391 -0.1
Financial Times 194,979 190,843 190,209 -4,770 -2.4 -634 -0.3
Guardian 162,893 151,579 150,474 -12,419 -7.6 -1,105 -0.7
i 289,841 267,706 267,529 -22,312 -7.7 -177 -0.1
Times 443,290 451,141 450,875 7,585 1.7 -266 -0.1
Mid Market
Daily Express 411,592 379,999 377,361 -34,230 -8.3 -2,637 -0.7
Daily Mail 1,535,443 1,431,758 1,421,800 -113,643 -7.4 -9,958 -0.7
Popular
Daily Mirror 769,699 639,176 626,724 -142,975 -18.6 -12,453 -1.9
Daily Record 167,351 145,439 143,899 -23,452 -14.0 -1,540 -1.1
Daily Star 495,058 425,302 420,591 -74,467 -15.0 -4,711 -1.1
Sun 1,716,773 1,571,880 1,556,811 -159,962 -9.3 -15,069 -1.0
National Newspaper ABC Figures - May 2017 - October 2017
Sunday Titles May 16 - Oct 16 Apr 17 - Sep 17 May 17 - Oct 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,114,131 5,523,248 5,484,162 -629,969 -10.3 -39,086 -0.7
Quality
Observer 190,475 181,036 180,406 -10,069 -5.3 -630 -0.3
Sunday Times 780,771 776,213 771,886 -8,885 -1.1 -4,326 -0.6
Sunday Telegraph 372,377 352,027 350,587 -21,790 -5.9 -1,440 -0.4
Mid Market
Sunday Express 361,618 330,622 328,968 -32,650 -9.0 -1,654 -0.5
Mail On Sunday 1,342,849 1,228,053 1,221,766 -121,083 -9.0 -6,287 -0.5
Sunday Post 150,599 135,441 134,187 -16,412 -10.9 -1,254 -0.9
Popular
Daily Star Sunday. 309,285 253,715 252,940 -56,345 -18.2 -775 -0.3
Sunday People 268,963 218,421 215,493 -53,469 -19.9 -2,928 -1.3
Sun on Sunday 1,462,664 1,341,467 1,332,502 -130,162 -8.9 -8,966 -0.7
Sunday Mail 180,385 154,748 153,134 -27,250 -15.1 -1,614 -1.0
Sunday Mirror 694,146 551,505 542,292 -151,853 -21.9 -9,212 -1.7

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17 Sep 2018 

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