FA appoints Wieden+Kennedy as its creative agency

07 Dec 2017  |  Scarlett O'Donoghue 
FA appoints Wieden+Kennedy as its creative agency

The Football Association has appointed Wieden+Kennedy London to support its new creative direction for the England Men’s national teams, following a competitive pitch.

Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.

"We are delighted to be working with The FA as the men's national team begins its journey to the next World Cup and beyond," said Helen Andrews, managing director, Wieden+Kennedy.

"For an agency bursting with football fans, this is pretty much the dream brief. We can't wait to get started."

Georgina Lewis, head of marketing, The Football Association, added: "This is a really important time for the England Men’s senior and development teams. Following the success this year of our youth sides and the positive progress being made in creating a pathway to the senior set-up, this is a great moment to plan our next campaign. Our aim is to bring our fans on that journey.

"We are thrilled to be working with Wieden+Kennedy London on this new direction – they immediately understood where we are at and brought an energy, passion and sense of challenge that underlined they will be great partners."

Latest

Holding Facebook to account...we need a better strategy Five things we learned about Sky's data-led marketing Sharon Browne joins The Specialist Works Analysis: Accenture now firmly stamping on adland's toes Nearly half of EU audience data will be unusable post-GDPR

Related articles

Vax appoints bigdog as its lead creative agency Mindshare UK promotes Ruth Zohrer to head of planning Bauer Media appoints the7stars as media agency
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

23 May 2018 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement