November ABCs: A tough month for newspapers

14 Dec 2017  |  Newsline Staff 
November ABCs: A tough month for newspapers

No national newspaper was able to record any period-on-period growth in November and only one title - The Daily Telegraph - recorded year-on-year growth (but at just 0.7%, it was not much to celebrate).

According to the latest ABC data the best performing title in November was the Guardian - which managed to match October's sales figures. Otherwise, all titles recorded declines raging from -0.3% (Daily Mail), to -2.9% (Financial Times).

Overall, the entire daily market was down -1.1% between October and November, and was down -6.9% over the year.

It was a similar picture in the Sunday market where only the Sunday Times saw any growth - an extra 146 copies sold - otherwise the entire market was down -1.7%, period-on-period, and -10.5% year-on-year.

In the free market, the London Evening Standard also witnessed a drop in circulation in November, recording a -0.2% decline (amounting to almost 1,400 fewer copies), while circulation for City A.M. dropped -0.4% and and Metro (London) -0.2%.

Overall the market was down -0.2% in November and -0.5% year-on-year.

National Newspaper ABC Figures - November 2017
Daily Titles Nov-16 Oct-17 Nov-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,873,989 7,410,545 7,330,569 -543,420 -6.9 -79,976 -1.1
Quality
Daily Telegraph 455,438 465,802 458,487 3,049 0.7 -7,315 -1.6
Financial Times 191,793 192,478 186,956 -4,837 -2.5 -5,522 -2.9
Guardian 159,082 146,766 146,753 -12,329 -7.8 -13 -0.0
i 268,946 263,023 259,534 -9,412 -3.5 -3,489 -1.3
Times 442,670 444,493 440,481 -2,189 -0.5 -4,012 -0.9
Mid Market
Daily Express 395,664 368,959 365,469 -30,195 -7.6 -3,490 -0.9
Daily Mail 1,482,110 1,388,733 1,383,932 -98,178 -6.6 -4,801 -0.3
Popular
Daily Mirror 733,543 603,629 587,803 -145,740 -19.9 -15,826 -2.6
Daily Record 161,431 139,703 138,560 -22,871 -14.2 -1,143 -0.8
Daily Star 452,415 406,864 401,616 -50,799 -11.2 -5,248 -1.3
Sun 1,649,997 1,517,314 1,491,532 -158,465 -9.6 -25,782 -1.7
Other
Metro (UK footprint - Mon-Fri) 1,480,900 1,472,781 1,469,446 -11,454 -0.8 -3,335 -0.2
National Newspaper ABC Figures - November 2017
Sunday Titles Nov-16 Oct-17 Nov-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,861,893 5,337,015 5,247,857 -614,036 -10.5 -89,158 -1.7
Quality
Observer 190,297 177,279 175,879 -14,418 -7.6 -1,400 -0.8
Sunday Times 797,866 750,770 750,916 -46,950 -5.9 146 0.0
Sunday Telegraph 363,965 344,758 339,959 -24,006 -6.6 -4,799 -1.4
Mid Market
Mail On Sunday 1,291,432 1,195,035 1,176,754 -114,678 -8.9 -18,281 -1.5
Sunday Express 345,111 323,474 316,445 -28,666 -8.3 -7,029 -2.2
Sunday Post 144,864 130,381 127,266 -17,598 -12.1 -3,115 -2.4
Popular
Daily Star Sunday. 264,159 247,992 239,897 -24,262 -9.2 -8,095 -3.3
Sunday People 248,274 206,593 198,807 -49,467 -19.9 -7,786 -3.8
Sun on Sunday 1,406,850 1,295,842 1,270,669 -136,181 -9.7 -25,173 -1.9
Sunday Mail 173,106 148,105 145,757 -27,349 -15.8 -2,348 -1.6
Sunday Mirror 635,969 516,786 505,508 -130,461 -20.5 -11,278 -2.2
Free Press in London ABC Figures - November 2017
London Free Press Nov-16 Oct-17 Nov-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,888,669 1,882,522 1,879,279 -9,390 -0.5 -3,243 -0.2
City A.M 91,359 91,186 90,820 -539 -0.6 -366 -0.4
London Evening Standard 900,126 898,885 897,523 -2,603 -0.3 -1,362 -0.2
Metro (London) 897,184 892,451 890,936 -6,248 -0.7 -1,515 -0.2
National Newspaper ABC Figures - June 2017 - November 2017
Daily Titles Jun 16 - Nov 16 May 17 - Oct 17 Jun 17 - Nov 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,612,738 6,081,815 6,033,404 -579,334 -8.8 -48,411 -0.8
Quality
Daily Telegraph 470,212 475,541 472,327 2,114 0.4 -3,215 -0.7
Financial Times 193,972 190,209 188,961 -5,011 -2.6 -1,247 -0.7
Guardian 161,880 150,474 149,493 -12,387 -7.7 -982 -0.7
i 287,198 267,529 266,348 -20,850 -7.3 -1,181 -0.4
Times 443,960 450,875 448,352 4,392 1.0 -2,523 -0.6
Mid Market
Daily Express 408,597 377,361 374,859 -33,738 -8.3 -2,502 -0.7
Daily Mail 1,525,841 1,421,800 1,412,701 -113,140 -7.4 -9,100 -0.6
Popular
Daily Mirror 762,727 626,724 617,752 -144,975 -19.0 -8,971 -1.4
Daily Record 165,629 143,899 142,516 -23,113 -14.0 -1,382 -1.0
Daily Star 486,354 420,591 416,322 -70,032 -14.4 -4,269 -1.0
Sun 1,706,367 1,556,811 1,543,773 -162,594 -9.5 -13,039 -0.8
National Newspaper ABC Figures - June 2017 - November 2017
Sunday Titles Jun 16 - Nov 16 May 17 - Oct 17 Jun 17 - Nov 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 6,070,819 5,484,162 5,431,912 -638,907 -10.5 -52,250 -1.0
Quality
Observer 190,661 180,406 180,131 -10,530 -5.5 -276 -0.2
Sunday Times 783,853 771,886 763,887 -19,966 -2.5 -7,999 -1.0
Sunday Telegraph 371,306 350,587 348,197 -23,108 -6.2 -2,390 -0.7
Mid Market
Sunday Express 358,974 328,968 326,093 -32,881 -9.2 -2,874 -0.9
Mail On Sunday 1,333,665 1,221,766 1,212,069 -121,596 -9.1 -9,698 -0.8
Sunday Post 149,030 134,187 132,784 -16,246 -10.9 -1,403 -1.0
Popular
Daily Star Sunday. 300,566 252,940 251,676 -48,890 -16.3 -1,264 -0.5
Sunday People 265,594 215,493 211,632 -53,962 -20.3 -3,862 -1.8
Sun on Sunday 1,455,945 1,332,502 1,320,636 -135,308 -9.3 -11,865 -0.9
Sunday Mail 178,149 153,134 151,354 -26,796 -15.0 -1,781 -1.2
Sunday Mirror 683,077 542,292 533,453 -149,624 -21.9 -8,839 -1.6

Latest

The football TV rights saucepan has finally boiled over The digital tide cannot be turned First adtech company receives IAB 'Gold Standard' ABC Magazine circulations: Women's weekly The Media & Marketing Podcast: MediaCom's Josh Krichefski

Related articles

December ABCs: Telegraph circulation drops -14% ABCs: June a bumper month for Guardian and Observer National newspaper ABCs: April 2017
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.