NRS PADD: Times and i mobile audiences catching up with print

19 Dec 2017  |  Ellen Hammett 
NRS PADD: Times and i mobile audiences catching up with print

The Times and the i - the only newsbrands where print readership is greater than mobile - are now seeing their mobile audiences catching up with print, according to the latest NRS PADD figures for the October 2016 to September 2017 period.

Of the i's combined print, PC and mobile audience of 2.9 million, 1.7 million come from print, 1.1 million from mobile and 290,000 from PC.

For The Times, which has an overall readership of 7.1 million, 4.1 million pick up the newspaper, 3.1 million access content on a mobile or tablet and a little less than 900,000 on PC.

It is the first time mobile has accounted for almost 50% of both newsbrands' readership.

All of the other newsbrands surveyed continue to be dominated by mobile readership, with - unsurprisingly - digital-only Independent benefiting the most, with mobile increasing its PC audience by 329%.

For the Daily Record, mobile increases print and PC readership by 251%; for the Daily Mirror it is 206%; and for quality titles The Daily Telegraph and the Guardian, it is 167% and 159%, respectively.

The Telegraph, Guardian, Express and Scotsman are the only newsbrands where PC readership is greater than print.

NRS PADD (Oct16-Sep17 integrated with comScore Sep2017) Monthly Audience Estimates for Mobile (SmartPhone and Tablet)
Net Print/PC and Mobile Total Total Print Total PC Total Mobile
000s 000s 000s 000s
The Daily Telegraph / telegraph.co.uk 24,886 3,416 6,722 19,203
The Guardian / theguardian.com 24,946 3,896 7,060 19,608
i / inews.co.uk 2,939 1,699 290 1,096
No Print Publication / independent.co.uk 17,923 n/a 4,175 15,220
The Times / thetimes.co.uk 7,129 4,076 874 3,102
Daily Express / express.co.uk 12,907 2,355 4,159 8,002
Daily Mail / dailymail.co.uk 29,697 7,979 6,244 21,826
Daily Mirror / mirror.co.uk 24,078 4,716 3,466 19,149
Daily Record / dailyrecord.co.uk 4,948 945 498 3,920
Daily Star / dailystar.co.uk 6,522 2,160 1,213 3,691
The Sun / thesun.co.uk 28,772 9,016 3,512 22,200
London Evening Standard / standard.co.uk 12,458 5,041 1,660 8,319
Metro / metro.co.uk 20,567 10,496 2,325 12,526
The Scotsman / scotsman.com 1,334 265 384 804
Source:NRS
NRS PADD (Oct16-Sep17 integrated with comScore Sep2017) Monthly Audience Estimates for Mobile (SmartPhone and Tablet)
Net Print & PC Total Net Print & Mobile Total Net PC & Mobile Total Print Only (and not PC or Mobile) PC Only (and not Print or Mobile) Mobile Only (and not Print or PC) Increase PC & Mobile adds to Print Increase Mobile adds to Print & PC
000s 000s 000s 000s 000s 000s % %
The Daily Telegraph / telegraph.co.uk 9,339 21,154 23,361 1,525 3,732 15,547 628.6 166.5
The Guardian / theguardian.com 9,636 21,300 23,856 1,089 3,645 15,310 540.3 158.9
i / inews.co.uk 1,973 2,711 1,331 1,608 227 966 73.0 48.9
No Print Publication / independent.co.uk 4,175 15,220 17,923 n/a 2,703 13,748 n/a 329.3
The Times / thetimes.co.uk 4,815 6,559 3,757 3,371 570 2,313 74.9 48.0
Daily Express / express.co.uk 6,344 9,974 11,043 1,864 2,934 6,564 448.1 103.5
Daily Mail / dailymail.co.uk 13,072 26,666 25,479 4,218 3,031 16,625 272.2 127.2
Daily Mirror / mirror.co.uk 7,875 22,121 21,245 2,833 1,957 16,203 410.5 205.8
Daily Record / dailyrecord.co.uk 1,410 4,613 4,274 675 335 3,538 423.5 250.9
Daily Star / dailystar.co.uk 3,337 5,678 4,567 1,954 844 3,185 201.9 95.5
The Sun / thesun.co.uk 11,951 27,082 24,162 4,609 1,689 16,820 219.1 140.7
London Evening Standard / standard.co.uk 6,312 11,522 9,467 2,991 936 6,146 147.1 97.4
Metro / metro.co.uk 12,066 19,587 13,965 6,601 980 8,501 95.9 70.5
The Scotsman / scotsman.com 625 1,033 1,119 215 301 709 403.3 113.3
Source:NRS

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03 Aug 2018 

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