December ABCs: Telegraph circulation drops -14%

18 Jan 2018  |  Newsline Staff 
December ABCs: Telegraph circulation drops -14%

Daily market

The Daily Telegraph’s circulation took a bit of a hammering in December, with a -14.2% period-on-period decline meaning it now shifts less copies than The Times (393,300 and 446,200, respectively).

However, it's worth noting The Telegraph has withdrawn all free giveaways from ABC numbers as nothing is sold. Actual sales is measured by newstrade numbers, which continue to register The Telegraph ahead by 40,000.

The Guardian, reporting figures for the last time before moving to a tabloid format in January, fared much better in comparison with a 3.3% PoP increase, while the Financial Times and The Times were up 2.4% and 1.3%, respectively, and the i down -0.9%.

Mid-market titles remained fairly stable in the run-up to Christmas, with the no change to the Daily Express and the Daily Mail up 0.8%.

The Daily Record was the only newspaper in the popular market to see an increase in sales, up 0.5% PoP, while the Daily Star was down -2.5%, the Daily Mirror down -1% and the Sun down -0.8%.

Metro managed to increase its UK footprint by a small 0.2%.

Overall the market was down by just -0.9% PoP and -7% year-on-year.

Sunday market

It was similar picture in the Sunday market which recorded widespread declines, led by the Sunday Telegraph with a -10.8% PoP drop in circulation - amounting to 36,700 fewer copies than November.

The Mail on Sunday was also down -3.4% (-39,700 copies), and the Sunday People was down -3.8% (-7,600).

The only gains in the Sunday market were recorded by the Sunday Express and the Sunday Post - up 0.5% and 0.1%, respectively.

Overall, the Sunday Market was down -3% between November and December, and down -11.8% year on year.

Who knows, perhaps the release of Spielberg's new film The Post this week can persuade people to reconsider print. We certainly hope so.

London free press

Unsurprisingly, given half of London flees the city over Christmas, the capital's free press recorded circulation declines in December - but, impressively, they were only slight.

City A.M. was down -0.5%; The Evening Standard was down-3.4%; and the Metro remained steady with no change at all.

Note: We updated this article at 10am on Friday 19 January to make a clearer distinction between 'sales' and 'circulation' - the Telegraph reports pure sales, whereas many other newspapers include sales and free bulk giveaways.

National Newspaper ABC Figures - December 2017
Daily Titles Dec-16 Nov-17 Dec-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 7,812,435 7,330,569 7,263,737 -548,698 -7.0 -66,832 -0.9
Quality
Daily Telegraph 460,054 458,487 393,310 -66,744 -14.5 -65,177 -14.2
Financial Times 193,211 186,956 191,436 -1,775 -0.9 4,480 2.4
Guardian 161,091 146,753 151,625 -9,466 -5.9 4,872 3.3
i 264,067 259,534 257,221 -6,846 -2.6 -2,313 -0.9
Times 446,164 440,481 446,204 40 0.0 5,723 1.3
Mid Market
Daily Express 391,626 365,469 364,933 -26,693 -6.8 -536 -0.1
Daily Mail 1,491,264 1,383,932 1,394,385 -96,879 -6.5 10,453 0.8
Popular
Daily Mirror 716,923 587,803 581,877 -135,046 -18.8 -5,926 -1.0
Daily Record 160,557 138,560 139,237 -21,320 -13.3 677 0.5
Daily Star 440,471 401,616 391,509 -48,962 -11.1 -10,107 -2.5
Sun 1,611,464 1,491,532 1,480,337 -131,127 -8.1 -11,195 -0.8
Other
Metro (UK footprint - Mon-Fri) 1,475,543 1,469,446 1,471,663 -3,880 -0.3 2,217 0.2
National Newspaper ABC Figures - December 2017
Sunday Titles Dec-16 Nov-17 Dec-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,769,468 5,247,857 5,090,933 -678,535 -11.8 -156,924 -3.0
Quality
Observer 182,140 175,879 175,401 -6,739 -3.7 -478 -0.3
Sunday Times 792,210 750,916 735,025 -57,185 -7.2 -15,891 -2.1
Sunday Telegraph 359,287 339,959 303,307 -55,980 -15.6 -36,652 -10.8
Mid Market
Mail On Sunday 1,284,121 1,176,754 1,137,024 -147,097 -11.5 -39,730 -3.4
Sunday Express 335,271 316,445 317,893 -17,378 -5.2 1,448 0.5
Sunday Post 142,863 127,266 127,370 -15,493 -10.8 104 0.1
Popular
Daily Star Sunday. 257,790 239,897 239,853 -17,937 -7.0 -44 -0.0
Sunday People 239,364 198,807 191,188 -48,176 -20.1 -7,619 -3.8
Sun on Sunday 1,383,048 1,270,669 1,227,015 -156,033 -11.3 -43,654 -3.4
Sunday Mail 172,513 145,757 143,788 -28,725 -16.7 -1,969 -1.4
Sunday Mirror 620,861 505,508 493,069 -127,792 -20.6 -12,439 -2.5
Free Press in London ABC Figures - December 2017
London Free Press Dec-16 Nov-17 Dec-17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,830,455 1,879,279 1,848,269 17,814 1.0 -31,010 -1.7
City A.M 90,911 90,820 90,351 -560 -0.6 -469 -0.5
London Evening Standard 847,936 897,523 867,325 19,389 2.3 -30,198 -3.4
Metro (London) 891,608 890,936 890,593 -1,015 -0.1 -343 -0.0
National Newspaper ABC Figures - July 2017 - December 2017
Daily Titles Jul 16 - Dec 16 Jun 17 - Nov 17 Jul 17 - Dec 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 6,532,955 6,033,404 5,967,219 -565,735 -8.7 -66,185 -1.1
Quality
Daily Telegraph 463,478 472,327 456,898 -6,580 -1.4 -15,428 -3.3
Financial Times 192,804 188,961 188,568 -4,236 -2.2 -393 -0.2
Guardian 159,845 149,493 147,984 -11,861 -7.4 -1,508 -1.0
i 281,749 266,348 263,930 -17,819 -6.3 -2,419 -0.9
Times 443,323 448,352 446,054 2,730 0.6 -2,298 -0.5
Mid Market
Daily Express 403,129 374,859 371,928 -31,202 -7.7 -2,932 -0.8
Daily Mail 1,515,726 1,412,701 1,404,361 -111,365 -7.3 -8,340 -0.6
Popular
Daily Mirror 753,549 617,752 607,498 -146,051 -19.4 -10,254 -1.7
Daily Record 164,352 142,516 141,364 -22,988 -14.0 -1,153 -0.8
Daily Star 473,914 416,322 410,411 -63,503 -13.4 -5,910 -1.4
Sun 1,681,083 1,543,773 1,528,223 -152,861 -9.1 -15,550 -1.0
National Newspaper ABC Figures - July 2017 - December 2017
Sunday Titles Jul 16 - Dec 16 Jun 17 - Nov 17 Jul 17 - Dec 17 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 5,997,449 5,431,912 5,352,104 -645,345 -10.8 -79,808 -1.5
Quality
Observer 186,607 180,131 176,768 -9,839 -5.3 -3,363 -1.9
Sunday Times 780,205 763,887 753,630 -26,575 -3.4 -10,257 -1.3
Sunday Telegraph 367,388 348,197 338,153 -29,236 -8.0 -10,045 -2.9
Mid Market
Sunday Express 353,246 326,093 324,042 -29,204 -8.3 -2,051 -0.6
Mail On Sunday 1,321,730 1,212,069 1,197,528 -124,202 -9.4 -14,541 -1.2
Sunday Post 147,669 132,784 131,173 -16,496 -11.2 -1,611 -1.2
Popular
Daily Star Sunday. 287,708 251,676 249,677 -38,031 -13.2 -1,999 -0.8
Sunday People 260,766 211,632 206,364 -54,403 -20.9 -5,268 -2.5
Sun on Sunday 1,441,999 1,320,636 1,303,880 -138,119 -9.6 -16,756 -1.3
Sunday Mail 177,626 151,354 149,500 -28,127 -15.8 -1,854 -1.2
Sunday Mirror 672,503 533,453 521,390 -151,113 -22.5 -12,064 -2.3

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03 Aug 2018 

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