Rajar Q4 2017: Digital

08 Feb 2018  |  Newsline Staff 
Rajar Q4 2017: Digital

More than 3 in 5 adults (aged 15+) currently listen to radio via a digital platform, according to the latest Rajar results for the fourth quarter of 2017.

In total, 34 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 518 million hours; DAB has a 73% share of digital listening hours, digital TV 10% and online 17%.

The growth in commercial digital listening was boosted by strong audience growth across a number of stations including Radio X, which increased reach by 26% year on year to 1.58 million listeners; Kisstory, which increased by 22.3% to 1.71 million listeners; Kiss Fresh with grew 17.5% to 578,000 listeners; and Virgin Radio which grew 46% to 483,000 listeners.

Digital listening to BBC stations grew to 48.3% from 45.5% in Q4 2016, with BBC Radio 4 exceeding 50% digital listening for the first time at 50.7% and a new record audience for its sister station, BBC Radio 4 Extra, reaching 2.26 million listeners.

In terms of online social interaction, a consistent 42% of 15-24 year old social media users claim to receive updates about their favourite radio station or presenter, with the figure slightly lower for the general adult population at 31% (no change on Q3).

26% of UK adults say they listen to radio via a mobile phone or a tablet device.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

RAJAR_q4_dig1.jpg
Digital2_Q417.jpg
Digital3_Q417.jpg

Latest

A new dilemma for broadcasters Conflicts of interest Amazon's advertising growth: industry analysis Global enters the out-of-home market: industry reaction Global buys Outdoor Plus and Primesight

Related articles

Rajar Q2 2018: Digital Rajar Q1 2018: Digital Rajar Q4 2017: Round-up
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.

DATA SNAPSHOT

17 Sep 2018 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo
Advertisement

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info
Advertisement