Rajar Q4 2017: Digital

08 Feb 2018  |  Newsline Staff 
Rajar Q4 2017: Digital

More than 3 in 5 adults (aged 15+) currently listen to radio via a digital platform, according to the latest Rajar results for the fourth quarter of 2017.

In total, 34 million people now tune in to radio via a digitally enabled receiver - DAB, digital TV or online - each week.

In an average week, digital listening accounts for 518 million hours; DAB has a 73% share of digital listening hours, digital TV 10% and online 17%.

The growth in commercial digital listening was boosted by strong audience growth across a number of stations including Radio X, which increased reach by 26% year on year to 1.58 million listeners; Kisstory, which increased by 22.3% to 1.71 million listeners; Kiss Fresh with grew 17.5% to 578,000 listeners; and Virgin Radio which grew 46% to 483,000 listeners.

Digital listening to BBC stations grew to 48.3% from 45.5% in Q4 2016, with BBC Radio 4 exceeding 50% digital listening for the first time at 50.7% and a new record audience for its sister station, BBC Radio 4 Extra, reaching 2.26 million listeners.

In terms of online social interaction, a consistent 42% of 15-24 year old social media users claim to receive updates about their favourite radio station or presenter, with the figure slightly lower for the general adult population at 31% (no change on Q3).

26% of UK adults say they listen to radio via a mobile phone or a tablet device.

RAJAR Q4 2017: Digital Listening
AM/FM All Digital - DAB - DTV - Online/Apps
Platform Shares (%)
Q4 2016 54.8 45.2 32.9 4.9 7.4
Q1 2017 52.8 47.2 33.8 5.5 8.0
Q2 2017 51.3 48.7 34.5 5.4 8.8
Q3 2017 51.2 48.8 35.9 4.9 8.0
Q4 2017 50.1 49.9 36.3 5.1 8.5
Digital Listening Weekly Reach (%)
Q4 2016 n/a 57.9 44.4 14.3 18.3
Q1 2017 n/a 58.6 44.6 14.7 18.1
Q2 2017 n/a 61.2 47.5 14.7 19.6
Q3 2017 n/a 61.1 48.1 14.6 18.3
Q4 2017 n/a 61.7 49.2 14.1 18.9
Digital Listening Total Hours (m)
Q4 2016 n/a 474.0 345.0 51.0 78.0
Q1 2017 n/a 483.0 346.0 56.0 82.0
Q2 2017 n/a 503.0 357.0 56.0 91.0
Q3 2017 n/a 511.0 376.0 51.0 83.0
Q4 2017 n/a 518.0 377.0 53.0 88.0
RAJAR
Note: **As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any “unspecified”
RAJAR_q4_dig1.jpg
Digital2_Q417.jpg
Digital3_Q417.jpg

Latest

The football TV rights saucepan has finally boiled over The digital tide cannot be turned First adtech company receives IAB 'Gold Standard' ABC Magazine circulations: Women's weekly The Media & Marketing Podcast: MediaCom's Josh Krichefski

Related articles

Rajar Q4 2017: Round-up Rajar Q3 2017: Digital Rajar Q2 2017: Digital
Leave a comment

Thank you for your comment - a copy has now been sent to the Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.