Rajar Q4 2017: National stations and networks

08 Feb 2018  |  David Pidgeon 
Rajar Q4 2017: National stations and networks

As Rajar releases its fourth quarter results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours

Reach


Both Bauer and Global reported declines in weekly reach in the final quarter of 2017, while BBC stations posted largely positive results.

Global's Capital Network was down -4.1% to a little over 7.4m, while Heart Network was down -5.1% to 8.2m. However, new station Heart 80s was up 7.4% to nearly 1.2m, and Classic FM up 4.4% to almost 5.7m.

For Bauer, the likes of Kisstory was down -6.0% to 1.7m, and Magic down -3.1% to 3.2m.

However, Bauer's Absolute Radio Network was up 4.4% to 4.7m, and Kiss Fresh up 11.4% to 578,000.

Total Global Radio's reach now amounts to more than 23m, and Bauer Radio - Total 17.8m.

Meanwhile, BBC Radio 2 was up 0.8% to 15.5m, and BBC Radio 1 up 1.5% to 9.8m.

Share


Share of listening does not tend to change much, and that is still true of Q4 2017.

The long-standing market leader, Total Global Radio, claims 19.9% of the market after a -0.7 percentage point change. The network was up 0.3pp year-on-year.

Meanwhile, BBC Radio 2, the second-place holder, was up 0.8 percentage points QoQ to 18.3%, while Bauer Radio (Total) was up just 0.1pp to claim a 14.9% share of the market.

Radio 4 (including 4 Extra) claims a 13% share of listening with no change on Q3.

The next largest shares belong to Heart Brand (UK) with a 6.3% share, and BBC Radio 1 with 5.9% (with no change for either on Q3)

Average listening hours


BBC Radio 2 continues to host the top spot for average listening hours - with its sister station, BBC Radio 4, falling slightly behind.

BBC Radio 2 clocks up an average 12.3 hours per listener (a 3.4% rise on Q2), while BBC Radio 4 secures 11.6 hours (a drop of -0.9%).

Meanwhile, LBC Network UK recorded an unusual tumble in the last quarter, dropping -7.3% (to a still very respectable) 10.1 hours.

Total Global Radio (UK), also saw its average listening time drop -2.2% to 8.9 hours.

Meanwhile, digital only-station BBC 6 Music was up a very healthy 7% to 9.2 hours (although this is down 8% over the year).

National Stations Weekly Reach (000s)
Group Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 QoQ % Change Sep17 vs Dec17 YoY % Change Dec16 vs Dec17
Total Global Radio (UK) Global Radio 22740 22664 23334 23519 23192 -1.4 2.0
Bauer Radio - Total Bauer Radio 17597 16947 17249 17795 17785 -0.1 1.1
BBC Radio 2 BBC 15051 15020 14884 15357 15487 0.8 2.9
BBC Radio 4 (including 4 Extra) BBC 11694 11524 11923 11656 11667 0.1 -0.2
BBC Radio 4 BBC 11332 11113 11551 11217 11253 0.3 -0.7
BBC Radio 1 BBC 9562 9103 9586 9697 9839 1.5 2.9
Heart Brand (UK) Global Radio 9282 8960 9557 9487 9178 -3.3 -1.1
Capital Brand (UK) Global Radio 8473 8306 8620 8572 8292 -3.3 -2.1
Heart Network (UK) Global Radio 8949 8715 8712 8644 8202 -5.1 -8.3
Capital Network (UK) Global Radio 7791 7761 8055 7760 7438 -4.1 -4.5
Bauer City Network Bauer Radio 6947 6807 6696 6753 6659 -1.4 -4.1
BBC Radio 5 live (inc. sports extra) BBC 5958 5555 5631 5578 5678 1.8 -4.7
Classic FM Global Radio 5365 5363 5781 5433 5673 4.4 5.7
Kiss Network Bauer Radio 5237 5068 5393 5686 5566 -2.1 6.3
BBC Radio 5 live BBC 5713 5341 5317 5067 5453 7.6 -4.6
Smooth Brand (UK) Global Radio 5430 5359 5556 5674 5450 -3.9 0.4
Smooth Radio Network (UK) Global Radio 4751 4891 5091 5104 4891 -4.2 2.9
Absolute Radio Network Bauer Radio 4530 4242 4297 4501 4698 4.4 3.7
Kiss Bauer Radio 4373 3990 4609 4527 4626 2.2 5.8
Wireless Group (inc. National Stations) Wireless Group 4549 4445 4309 4498 4613 2.6 1.4
Magic Network Bauer Radio 3648 3559 3630 3747 3896 4.0 6.8
Magic Bauer Radio 3200 2932 2947 3310 3207 -3.1 0.2
talkSPORT TalkSPORT 3007 2729 2622 2926 2863 -2.2 -4.8
Absolute Radio Bauer Radio 2141 2170 2104 2460 2608 6.0 21.8
BBC 6 Music BBC 2329 2351 2235 2430 2343 -3.6 0.6
BBC Radio 4 Extra BBC 2184 2019 2093 2153 2264 5.2 3.7
LBC Network (UK) Global Radio 1686 1779 2038 2084 2018 -3.2 19.7
BBC Radio 3 BBC 2120 1884 2062 1963 1951 -0.6 -8.0
Kisstory Bauer Radio 1402 1551 1734 1823 1714 -6.0 22.3
Radio X Network (UK) Global Radio 1254 1318 1391 1523 1580 3.7 26.0
Capital XTRA (UK) Global Radio 1299 1130 1194 1464 1559 6.5 20.0
BBC World Service BBC 1526 1334 1593 1492 1510 1.2 -1.0
Absolute 80s Bauer Radio 1529 1359 1512 1532 1474 -3.8 -3.6
Heart 80s Global Radio N/A N/A 852 1086 1166 7.4 N/A
Gold Network (UK) Global Radio 1120 1143 1168 1108 1117 0.8 -0.3
BBC Radio 5 live sports extra BBC 1167 830 1246 1643 1065 -35.2 -8.7
1Xtra from the BBC BBC 909 939 1031 1082 1065 -1.6 17.2
Planet Rock Bauer Radio 958 1026 1075 1050 1040 -1.0 8.6
Smooth Extra Global Radio 810 662 777 894 780 -12.8 -3.7
Absolute Radio 90s Bauer Radio 727 637 651 756 745 -1.5 2.5
Absolute Radio Classic Rock Bauer Radio 703 673 644 637 679 6.6 -3.4
BBC Asian Network UK BBC 632 623 646 662 661 -0.2 4.6
Kerrang! Bauer Radio 739 595 526 615 607 -1.3 -17.9
Heat Bauer Radio 720 594 591 616 599 -2.8 -16.8
Kiss Fresh Bauer Radio 492 487 526 519 578 11.4 17.5
The Hits Bauer Radio 605 592 586 600 562 -6.3 -7.1
Jazz FM Jazz FM 541 469 556 570 509 -10.7 -5.9
Heart Extra Global Radio 437 527 427 456 487 6.8 11.4
Virgin Radio TalkSPORT 324 373 364 556 483 -13.1 49.1
Mellow Magic Bauer Radio 446 470 518 519 473 -8.9 6.1
Sunrise Radio National Sunrise Radio 461 362 380 354 403 13.8 -12.6
talkSPORT2 TalkSPORT 294 271 336 342 311 -9.1 5.8
Magic Chilled Bauer Radio 235 202 203 270 268 -0.7 14.0
Absolute Radio 70s Bauer Radio 270 291 286 259 259 0 -4.1
Magic Soul Bauer Radio N/A 242 244 237 254 7.2 N/A
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A N/A 247 250 1.2 N/A
talkRADIO TalkSPORT 252 238 275 256 242 -5.5 -4.0
UCB 1 UCB 1 225 178 185 174 152 -12.6 -32.4
Union JACK Union JACK N/A 71 80 101 88 -12.9 N/A
The Arrow Global Radio 95 47 78 68 75 10.3 -21.1
Source: RAJAR
National Stations Share Of Listening (%)
Group Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 QoQ % Point Change Sep17 vs Dec17 YoY % Point Change Dec16 vs Dec17
Total Global Radio (UK) Global Radio 19.6 19.6 20.6 20.6 19.9 -0.7 0.3
BBC Radio 2 BBC 17.3 18.1 16.8 17.5 18.3 0.8 1.0
Bauer Radio - Total Bauer Radio 15.0 14.6 14.2 14.8 14.9 0.1 -0.1
BBC Radio 4 (including 4 Extra) BBC 13.8 13.7 13.5 13.0 13.0 0 -0.8
BBC Radio 4 BBC 12.7 12.5 12.3 11.8 11.8 0 -0.9
Heart Brand (UK) Global Radio 6.4 6.6 6.2 6.3 6.3 0 -0.1
BBC Radio 1 BBC 5.8 5.6 6.2 5.9 5.9 0 0.1
Heart Network (UK) Global Radio 6.2 6.3 6.1 5.7 5.6 -0.1 -0.6
Bauer City Network Bauer Radio 5.8 5.5 5.2 5.2 5.2 0 -0.6
Capital Brand (UK) Global Radio 4.6 4.6 4.7 4.7 4.5 -0.2 -0.1
Capital Network (UK) Global Radio 4.1 4.1 4.3 4.2 3.9 -0.3 -0.2
Classic FM Global Radio 3.4 3.4 3.9 3.5 3.8 0.3 0.4
BBC Radio 5 live (inc. sports extra) BBC 3.9 3.7 3.7 4.1 3.7 -0.4 -0.2
Smooth Brand (UK) Global Radio 3.9 3.8 4.1 4.0 3.6 -0.4 -0.3
BBC Radio 5 live BBC 3.6 3.6 3.4 3.4 3.4 0 -0.2
Absolute Radio Network Bauer Radio 3.2 3.2 3.2 3.2 3.3 0.1 0.1
Smooth Radio Network (UK) Global Radio 3.3 3.3 3.6 3.5 3.2 -0.3 -0.1
Kiss Network Bauer Radio 3.0 2.7 2.7 3.2 3.2 0 0.2
Wireless Group (inc. National Stations) Wireless Group 3.1 3.0 2.8 2.8 2.8 0 -0.3
Kiss Bauer Radio 2.2 1.8 2.0 2.4 2.2 -0.2 0
BBC 6 Music BBC 2.2 2.3 1.9 2.0 2.1 0.1 -0.1
LBC Network (UK) Global Radio 1.7 1.9 2.1 2.2 2.0 -0.2 0.3
Magic Network Bauer Radio 1.9 2.0 1.9 1.9 2.0 0.1 0.1
Absolute Radio Bauer Radio 1.5 1.7 1.7 1.9 1.8 -0.1 0.3
Magic Bauer Radio 1.7 1.6 1.3 1.6 1.6 0 -0.1
talkSPORT TalkSPORT 1.7 1.8 1.5 1.9 1.6 -0.3 -0.1
BBC Radio 4 Extra BBC 1.2 1.2 1.2 1.2 1.3 0.1 0.1
BBC Radio 3 BBC 1.4 1.1 1.2 1.1 1.1 0 -0.3
Radio X Network (UK) Global Radio 0.9 0.9 1.0 1.0 1.1 0.1 0.2
Gold Network (UK) Global Radio 0.8 0.8 0.9 0.8 0.9 0.1 0.1
Planet Rock Bauer Radio 0.8 0.8 0.9 0.8 0.8 0 0
BBC World Service BBC 0.7 0.7 0.9 0.7 0.7 0 0
Heart 80s Global Radio N/A N/A 0.4 0.5 0.6 0.1 N/A
Capital XTRA (UK) Global Radio 0.5 0.4 0.4 0.5 0.6 0.1 0.1
Absolute 80s Bauer Radio 0.9 0.8 0.7 0.7 0.6 -0.1 -0.3
Kisstory Bauer Radio 0.6 0.6 0.7 0.8 0.6 -0.2 0
1Xtra from the BBC BBC 0.4 0.4 0.5 0.5 0.5 0 0.1
Smooth Extra Global Radio 0.6 0.4 0.5 0.5 0.4 -0.1 -0.2
Absolute Radio 90s Bauer Radio 0.3 0.3 0.3 0.3 0.3 0 0
Absolute Radio Classic Rock Bauer Radio 0.3 0.4 0.3 0.3 0.3 0 0
BBC Asian Network UK BBC 0.4 0.4 0.3 0.3 0.3 0 -0.1
BBC Radio 5 live sports extra BBC 0.3 0.2 0.3 0.8 0.3 -0.5 0
Kiss Fresh Bauer Radio 0.2 0.1 0.1 0.2 0.2 0 0
Jazz FM Jazz FM 0.2 0.2 0.2 0.2 0.2 0 0
Kerrang! Bauer Radio 0.3 0.2 0.2 0.2 0.2 0 -0.1
Heat Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Heart Extra Global Radio 0.2 0.2 0.2 0.2 0.2 0 0
Sunrise Radio National Sunrise Radio 0.2 0.3 0.2 0.1 0.2 0.1 0
The Hits Bauer Radio 0.2 0.2 0.2 0.2 0.2 0 0
Mellow Magic Bauer Radio 0.2 0.2 0.2 0.3 0.2 -0.1 0
Magic Soul Bauer Radio N/A 0.1 0.1 0.1 0.1 0 N/A
Magic Chilled Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
talkSPORT2 TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
talkRADIO TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
Virgin Radio TalkSPORT 0.1 0.1 0.1 0.1 0.1 0 0
UCB 1 UCB 1 0.1 0.2 0.1 0.1 0.1 0 0
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A N/A 0.1 0.1 0 N/A
Absolute Radio 70s Bauer Radio 0.1 0.1 0.1 0.1 0.1 0 0
Union JACK Union JACK N/A 0 0 0 0 0 N/A
The Arrow Global Radio 0.1 0 0 0 0 0 -0.1
Source: RAJAR
National Stations Average Hours Per Listener
Group Ending Dec 16 Ending Mar 17 Ending Jun 17 Ending Sep 17 Ending Dec 17 QoQ % Change Sep17 vs Dec17 YoY % Change Dec16 vs Dec17
BBC Radio 2 BBC 12.1 12.3 11.7 11.9 12.3 3.4 1.7
BBC Radio 4 (including 4 Extra) BBC 12.4 12.2 11.7 11.7 11.6 -0.9 -6.5
BBC Radio 4 BBC 11.7 11.5 11.0 11.0 10.9 -0.9 -6.8
LBC Network (UK) Global Radio 10.5 10.9 10.6 10.9 10.1 -7.3 -3.8
BBC 6 Music BBC 10.0 10.0 8.7 8.6 9.2 7.0 -8.0
Total Global Radio (UK) Global Radio 9.0 8.9 9.1 9.1 8.9 -2.2 -1.1
Bauer Radio - Total Bauer Radio 8.9 8.9 8.5 8.6 8.7 1.2 -2.2
Bauer City Network Bauer Radio 8.7 8.4 8.0 8.1 8.2 1.2 -5.7
Gold Network (UK) Global Radio 7.5 7.6 7.9 7.9 8.0 1.3 6.7
Planet Rock Bauer Radio 8.2 7.6 8.6 7.6 7.9 3.9 -3.7
Radio X Network (UK) Global Radio 7.4 7.3 7.2 6.9 7.4 7.2 0
UCB 1 UCB 1 5.4 10.8 5.1 4.8 7.2 50.0 33.3
Absolute Radio Network Bauer Radio 7.3 7.8 7.7 7.3 7.2 -1.4 -1.4
Absolute Radio Bauer Radio 7.2 8.0 8.1 8.3 7.1 -14.5 -1.4
Heart Brand (UK) Global Radio 7.2 7.6 6.7 6.9 7.1 2.9 -1.4
Heart Network (UK) Global Radio 7.2 7.5 7.3 6.9 7.1 2.9 -1.4
Classic FM Global Radio 6.6 6.5 7.0 6.8 7.0 2.9 6.1
Smooth Brand (UK) Global Radio 7.5 7.3 7.5 7.4 6.9 -6.8 -8.0
Smooth Radio Network (UK) Global Radio 7.3 7.0 7.3 7.2 6.8 -5.6 -6.8
BBC Radio 5 live (inc. sports extra) BBC 6.8 6.9 6.8 7.8 6.7 -14.1 -1.5
BBC Radio 5 live BBC 6.6 6.9 6.6 6.9 6.4 -7.2 -3.0
Wireless Group (inc. National Stations) Wireless Group 7.0 6.9 6.8 6.6 6.4 -3.0 -8.6
BBC Radio 1 BBC 6.4 6.3 6.7 6.3 6.3 0 -1.6
Kiss Network Bauer Radio 6.0 5.6 5.1 5.8 6.0 3.4 0
BBC Radio 4 Extra BBC 5.5 6.1 5.7 6.1 5.9 -3.3 7.3
talkSPORT TalkSPORT 6.1 6.7 5.9 6.9 5.8 -15.9 -4.9
Sunrise Radio National Sunrise Radio 4.7 7.4 5.7 4.2 5.7 35.7 21.3
BBC Radio 3 BBC 6.8 6.1 6.1 5.7 5.7 0 -16.2
Capital Brand (UK) Global Radio 5.7 5.7 5.6 5.8 5.7 -1.7 0
Union JACK Union JACK N/A 3.7 4.5 3.3 5.5 66.7 N/A
Capital Network (UK) Global Radio 5.5 5.5 5.5 5.6 5.4 -3.6 -1.8
1Xtra from the BBC BBC 4.6 4.7 4.5 4.8 5.3 10.4 15.2
Magic Network Bauer Radio 5.3 5.8 5.5 5.4 5.3 -1.9 0
Magic Bauer Radio 5.5 5.5 4.6 4.9 5.2 6.1 -5.5
Smooth Extra Global Radio 7.4 5.9 6.0 5.5 5.2 -5.5 -29.7
Heart 80s Global Radio N/A N/A 4.5 4.5 5.2 15.6 N/A
JACK/UNION JACK TOTAL (national+local) JACK N/A N/A N/A 5.0 5.1 2.0 N/A
BBC Asian Network UK BBC 6.8 5.9 4.9 5.4 5.1 -5.6 -25.0
talkRADIO TalkSPORT 2.4 3.1 4.1 4.4 5.0 13.6 108.3
Kiss Bauer Radio 5.2 4.6 4.4 5.5 4.9 -10.9 -5.8
Mellow Magic Bauer Radio 4.2 4.7 4.6 5.1 4.8 -5.9 14.3
BBC World Service BBC 5.0 5.5 6.0 5.1 4.8 -5.9 -4.0
Absolute Radio Classic Rock Bauer Radio 4.7 5.6 5.2 4.4 4.5 2.3 -4.3
Absolute Radio 90s Bauer Radio 4.1 4.3 4.6 4.6 4.4 -4.3 7.3
Absolute 80s Bauer Radio 5.9 6.0 4.9 4.8 4.3 -10.4 -27.1
Heart Extra Global Radio 4.4 4.3 3.8 3.7 4.2 13.5 -4.5
Jazz FM Jazz FM 3.7 3.6 3.0 4.0 4.1 2.5 10.8
Kerrang! Bauer Radio 3.7 4.2 4.0 4.1 4.1 0 10.8
Capital XTRA (UK) Global Radio 4.4 3.9 3.5 3.8 4.1 7.9 -6.8
Kisstory Bauer Radio 4.6 4.1 4.3 4.7 3.9 -17.0 -15.2
Magic Soul Bauer Radio N/A 5.4 4.1 3.8 3.7 -2.6 N/A
Absolute Radio 70s Bauer Radio 4.8 5.0 4.0 3.5 3.7 5.7 -22.9
Magic Chilled Bauer Radio 3.9 3.7 4.7 3.9 3.6 -7.7 -7.7
Heat Bauer Radio 3.3 3.3 4.1 3.6 3.5 -2.8 6.1
Kiss Fresh Bauer Radio 3.6 3.0 2.8 3.3 3.3 0 -8.3
The Arrow Global Radio 6.2 4.5 5.9 5.7 3.2 -43.9 -48.4
The Hits Bauer Radio 3.2 3.2 3.2 2.8 3.0 7.1 -6.3
Virgin Radio TalkSPORT 2.3 2.8 3.1 2.8 3.0 7.1 30.4
BBC Radio 5 live sports extra BBC 2.7 1.9 2.7 5.0 2.8 -44.0 3.7
talkSPORT2 TalkSPORT 2.9 2.8 3.0 2.4 2.7 12.5 -6.9
Source: RAJAR

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TobyBeresford, CEO, rise.global on 9 Feb 2018
“I think radio is about to encounter the major tech disruption that the other human media have had for the last 10 years or so from YouTube and Facebook.

I got a humble Echo dot for Christmas and it's astonishing how quickly it is supplanting the kitchen radio in our family. Of course we're still listening to the same stations but we've discovered on demand radio and binge listening (woman's hour back to back, elaine page on days other than Sunday, podcasts from the US are playing in the background while washing up is done). What Netflix has done to TV, Alexa will do to radio, I have no doubt. And yes, I've installed the Ask for a Fart app but the kids haven't discovered it yet. I can't wait till they do...

What will this disruption mean for radio producers, editors, and journalists content providers - it means the dreaded F word - Fragmentation. Smaller shows, smaller audiences, making it even harder to book revenue. Will existing market aggregators like anchor.fm and soundcloud be the youtubes of sound media? Or will a new player enter and distrupt their fledgling market? I think there's an O for opportunity there.
If I wasin radio media I'd either be investing in creating a platform competitor or focusing on a content strategy ready for a podcast explosion and Alexa skills by the bucket load right now - to not do so risks extinction.

Video didn't kill the radio, Alexa did.”

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19 Jul 2018 

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