Mediatel Logo original-file's-desc Mediatel Logo Connected: Display Connected: Media Landscape Connected: Regional Connected: AV Connected: Surveys Connected: Direct LinkedIn LinkedIn logo icon Twitter Twitter logo icon Youtube Youtube logo icon Flickr Flickr logo icon Instagram Instagram logo icon Mail Mail icon Down arrow

Consumer ABCs: Men's Lifestyle

15 Feb 2018  |  David Pidgeon 
Consumer ABCs: Men's Lifestyle

The men's lifestyle market is still fairly stable, with some healthy circulations and small period-on-period gains. However, year-on-year, every title has recorded a decline.

Freebie hand-out Shortlist remains the market leader with a (print-only) circulation of 503,000 and was only down -0.1% period-on-period and -0.4% year-on-year.

In second place is Hearst-Rodale's Men's Health, up 0.6% PoP and -3.5% YoY with a print and digital circulation of 175,600, followed by Conde Nast's GQ which was up 0.9% PoP and down -0.4% over the year. The publication, which famously featured Labour leader Jeremy Corbyn on its cover in December, now has a print and digital circulation of just over 115,000.

Esquire, which had a bad opening to the year, reversed its fortunes in H2 and was up 1% to almost 63,000. The title was down -3.7% over the year.

Meanwhile, print-only magazine Square Mile was down -1.2% to just under 59,000, while Wired (still in the 'Men's Lifestyle' category - come on, it's 2018!) was down -1.9% PoP and -5.7% YoY to a combined print and digital circulation of 50,000.

The worst performing titles were T3 from Future Publishing and Men's Fitness from Dennis Publishing. Both titles, which only record yearly figures, were down -14% and -18%, respectively.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Leave a comment

Thank you for your comment - a copy has now been sent to the Mediatel Newsline team who will review it shortly. Please note that the editor may edit your comment before publication.


20 Jan 2020 

Data from Mediatel Connected
Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Newsline Bulletins

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

More Info

Join thousands more readers by signing-up to receive our trusted news and opinion articles over email.


Please read our privacy policy.

As you're already registered with us, we've sent you an email which will allow you to manage your communication preferences.

Nice one. We've emailed you for verification. We'd like to get to know you and if you give us your details we promise not to share it with others or spam you.

Please complete the following fields:


Please read our privacy policy.